DEWALT® Launches its Perform & Protect™ Campaign

TOWSON, Md., Sept. 13, 2012 /PRNewswire/ -- DEWALT announces its Perform & Protect™ messaging campaign. DEWALT's Perform & Protect™ line of power tools is designed to provide a high level of one or more of the following: control, dust containment or low vibration, without sacrificing performance. "Many of our products provide the user with a high level of control, dust containment or low vibration and we wanted to make it easy for the user to identify these particular products," said Jeff Beck, senior product manager, DEWALT.

(Logo:  http://photos.prnewswire.com/prnh/20120913/DA73146LOGO)

Dust Containment

Using a dust control system can decrease the potential of users inhaling dust, increase visibility and reduce cleanup and maintenance costs. DEWALT's Perform & Protect Dust Management products provide solutions for concrete cutting, grinding, drilling and chipping applications. DEWALT solutions for Dust Containment include surface grinding shrouds, tuck pointing/cutting shrouds, corded and cordless SDS drilling extractors, SDS Max/Spline drilling and chipping extractors, pavement breaker dust extractor and a dust extractor vacuum  (DWV012) that meets the EPA Lead Related Renovations, Repair and Painting (RRP) rule for HEPA vacuums (when used with DWV9320 HEPA filter).

Torque Control

Tools can bind up in normal drilling or cutting applications which can damage the tool or cause injury to the user. DEWALT power tools that meet the Torque Control criteria must have a unique method of controlling torque. DEWALT's 2-Stage Clutch system for rotary hammers and E-Clutch™ system for drills and grinders provide more control to the user in a bind up situation and can help minimize sudden torque reactions compared to standard clutches.

Low Vibration

Prolonged exposure to vibration may result in user fatigue, pain, numbness, and increased sensitivity to cold and decreased sensitivity to touch in fingers and hands. DEWALT power tools that meet the Low Vibration criteria must have 15 percent lower vibration than comparable DEWALT power tools. DEWALT's SHOCKS Active Vibration Control^® System on various DEWALT corded and cordless SDS hammers reduces vibration at the handles compared to hammers without such a system.

A complete list of DEWALT power tools that fall under each category of Perform & Protect™ is available here. Users will be able to easily distinguish DEWALT power tools in the Perform & Protect™ line by the Perform & Protect™ label that will be included on tools later this year.

The DEWALT line of Perform & Protect™ power tools can be found anywhere DEWALT power tools are sold.

About DEWALT

DEWALT is a leading manufacturer of industrial power tools, hand tools and accessories, including corded and cordless drills, saws, hammers, grinders, routers, planers, plate joiners, sanders, lasers, generators, compressors, nailers, saw blades, metal and masonry drill bits, abrasives, screwdriving accessories and more.

DEWALT tools can be found nationally and internationally, wherever tools are sold. With more than 1,000 factory-owned and authorized locations, DEWALT has one of the most extensive service and repair networks in North America. For more information, visit www.dewalt.com or follow DEWALT on Facebook and Twitter.

SOURCE DEWALT