DevaCurl Creates a Silicone Free Shine Spray Just for Curls

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Oct 01, 2013, 08:00 ET

NEW YORK, Oct. 1, 2013 /PRNewswire/ -- The DevaCurl award-winning line of curl care products expanded this week with the addition of its DevaCurl Shine Spray. Unlike straight hair, curly hair does not naturally reflect light, resulting in a dull, one-dimensional appearance. The new protective finishing spray delivers intense shine without the addition of moisture-blocking silicones. The DevaCurl Shine Spray features an ultra lightweight formula to condition and protect all curl types – including color treated hair – using a rich combination of emollient oils and the exclusive DevaCurl Botanical Blend of moisturizing extracts.

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"Textured hair is extremely susceptible to dehydration and environmental damage throughout the year," says Kimberly Heathman, DevaCurl marketing director. "The silicone-free Shine Spray uses conditioning oils and natural botanicals to shield fragile curls against external stresses that cause breakage and moisture loss, revealing a healthy, radiant shine."

DevaCurl Shine Spray (MSRP $24.95) is available at select professional salons and retailers throughout the U.S. and Canada.

Shine Spray Benefits:

Use the humidity resistant formula daily to control and reduce frizz.
Can be applied to damp or dry curls following DevaCurl refreshers or finishers.
Spray evenly for all-over protection and shine, or target individual curls.
Refresh hair using the DevaCurl No-Poo Quick Cleanser or DevaCurl Mist-er Right at mid-hair shaft and ends. Allow curls to dry. Follow with DevaCurl Shine Spray for a flawless finish.
For party perfect curls, mist DevaCurl Shine Spray throughout hair before styling to create a non-greasy texture and lasting shine.

The DevaCurl Difference
DevaCurl is the category leader for curly retail products and professional salon opportunities. The company is committed to delivering curly client needs and developing innovative products and services including the DevaCurl curl care collection; the Deva Cut and Pintura highlighting to support a curly lifestyle.

DevaCurl products have received numerous awards and nominations including: Allure Best of Beauty Award, SELF 2013 Best of Beauty Award, 2013 InStyle Best Beauty Buys, and the 2013 Latina Beauty Award winner. DevaCurl products have been featured across multiple media channels including: MSNBC, the Today Show; The New York Times, Allure, InStyle, O the Oprah Magazine, Beauty Launchpad, Modern Salon and more.

Visit mydevacurl.com to find salon and retail locations across the United States and Canada; to locate a Deva Inspired stylist, and learn more about the DevaCurl brand, curl types and styling tips. Follow DevaCurl on Pinterest, Facebook and Twitter.

DevaCurl Company Information
The DevaCurl collection of curl care products originated with thousands of enthusiastic curly clients at the Devachan Salons in New York City, and now Los Angeles. The innovative curl care collection of sulfate, silicone and paraben-free conditioning cleansers, styling and finishing products address curly hair's specific needs using healthy oils and botanical extracts that cleanse, hydrate, define natural texture, and lock-in moisture. Learn more at mydevacurl.com

SOURCE DevaCurl