DevaCurl Announces Its Newest Curl Innovation

Curly Girls and stylists can now purchase DevaClips nationwide

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May 01, 2013, 08:00 ET

NEW YORK, May 1, 2013 /PRNewswire/ -- Today, DevaCurl announced the launch of its DevaClips, a curly styling tool essential for achieving maximum root lift, added volume and lasting fullness to all curl types. The uniquely designed curl clips are packaged in sets of eight (8), and available nationwide at select professional salons and retail locations (MSRP $13.95).

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Take Curls to New Heights
Because curls have a tendency to dry or settle flat at the crown, clipping is a basic styling technique ideal for naturally textured hair. To make clipping more approachable and easier, DevaCurl created wider, longer clips to reduce the amount necessary for styling. The reinforced stainless metal clips won't slip and guarantee an instant root boost for even the finest curls. To get Curly Girls and professional stylists started, the company created four essential clipping techniques and produced a video that provides easy, expert styling tips.

The DevaCurl Difference
Over the past two decades, DevaCurl has emerged the category leader for curly retail products and professional curl services. The company maintains an unwavering commitment to understanding the curly client needs and developing innovative products that exclusively support the curly lifestyle. "Consumer research tells us 97% of all curly clients are looking for their salon stylist to recommend cuts and styling products, such as the reimagined DevaClips, to work with their natural texture," said William Ludwig, DevaCurl president and COO.

The company also credits its relationship with the Devachan Salons and distribution of the best selling "Curly Girl" books for its success in capturing the attention and loyalty of thousands of curly clients around the globe. In addition, DevaCurl has received numerous beauty awards and industry accolades for its best-selling line of sulfate-free curly hair care products and tools including the original DevaCurl No-Poo™ Zero Lathering Cleanser and the DevaCurl Dryer and hand-shaped DevaFuser – the first and only dryer and diffuser created specifically for curly and wavy hair.

Find DevaCurl
Visit mydevacurl.com to find salon and retail locations across the United States and Canada; to locate a Deva Inspired stylist, and learn more about the DevaCurl brand, curl types and styling tips. To join the company's social community, follow DevaCurl on Pinterest, Facebook and Twitter.

About DevaCurl
The DevaCurl story and its unique collection of curly products originated with thousands of enthusiastic curly clients at our Devachan Salons in the trendy SOHO district of NYC. The innovative DevaCurl collection of sulfate, silicone and paraben-free conditioning cleansers and styling products address curly hair's specific needs using healthy oils and botanical extracts that cleanse, hydrate and lock-in moisture.

SOURCE DevaCurl