Destination Maternity Announces Opening of Two More Maternity Shop-In-Shops in India

PHILADELPHIA, Feb. 2 /PRNewswire-FirstCall/ -- Destination Maternity Corporation (Nasdaq: DEST), the world's leading maternity apparel retailer, is excited to announce the opening of two more Motherhood Maternity® shop-in-shops in India. Motherhood's trendy, affordable maternity fashions are now available for the first time at the Center Square Mall in Vododara, India and the Gulmohar Park Mall in Ahmedabad, India. Motherhood Maternity shop-in-shops are found in Mom & Me® stores which are owned and operated by Mahindra Retail, part of the Mahindra Group, Destination Maternity's franchisee in India. Mom & Me stores offer an extensive range of pre- and post-natal products including maternity wear, baby clothes, toys, wellness products, nursery furniture and more.  Including these two new locations, there are now a total of nine Motherhood shop-in-shops in Mom & Me stores in India.  

Under a multi-year franchise agreement, Destination Maternity has granted to Mahindra Retail the exclusive rights to operate branded retail locations and market merchandise under the Company's Motherhood Maternity®, Destination Maternity®, and A Pea in the Pod® brands in India. Mahindra Retail is part of the Mahindra Group.  Mahindra Group is one of the leading industrial companies in India with operations in several key sectors of the Indian economy.

About Mahindra Retail

Mahindra Retail is an extension of the Mahindra Group's trading foray in the domestic India market. The Group believes that this is the favorable time to extend its distribution business into direct retailing, when the organized retail market is expanding in India. Apart from distributing toys, games and apparel under licenses from various international brands like LEGO®, Disney® and Mattel®, it has now entered into a unique venture with the launch of Mom & Me stores, which specialize in infant and maternity care.

The Mom & Me stores range from 5,000 to 12,000 square feet in size, and offer a complete range of products required by moms-to-be, moms, babies and kids. The first five stores were launched in early 2009 in Ludhiana, Ahmedabad, Pune and New Delhi. The company is based out of Bangalore, India.

For more information, please visit www.momandme.in

About Mahindra Group

Mahindra Group, with annual revenue of US $6.7 billion, is among the top 10 industrial houses in India. The Group has a leading presence in key sectors of the Indian economy, including the financial services, trade, retail and logistics, automotive components, after-market, information technology and infrastructure development. The United States based Reputation Institute recently ranked Mahindra among the top 10 Indian companies in its "Global 200: The World's Best Corporate Reputations" list. Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08, reflecting Mahindra's strong concern for the environment.

    
    
        For further enquiries to Mahindra Group please contact:
        Ms. Roma Balwani
        VP & Head - Corporate Communication
        Mahindra & Mahindra Ltd
        Phone: (+91-22) 2490 1441
        Fax: (+91-22) 2490 0830
        Email: [email protected]
    

About Destination Maternity Corporation

Destination Maternity Corporation is the world's largest designer and retailer of maternity apparel, using its quick response replenishment system to "give the customer what she wants, when she wants it."  In the United States and Canada, Destination Maternity operates, as of December 31, 2009, 1,701 retail locations, including 721 stores, predominantly under the tradenames Motherhood Maternity®, A Pea in the Pod®, and Destination Maternity®, and sells on the web through its DestinationMaternity.com and brand-specific websites.  Destination Maternity also distributes its Oh Baby by Motherhood® collection through a licensed arrangement at Kohl's® stores throughout the United States and on Kohls.com.  In addition, Destination Maternity is expanding internationally and has entered into exclusive store franchise and product supply relationships in India and the Middle East.

The Company cautions that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained in this press release or made from time to time by management of the Company, including those regarding international expansion, results of operations, financial condition, and various business initiatives, involve risks and uncertainties, and are subject to change based on various important factors.  The following factors, among others, in some cases have affected and in the future could affect the Company's financial performance and actual results and could cause actual results to differ materially from those expressed or implied in any such forward-looking statements: the impact of the current global economic slowdown on the retail industry in general and on apparel purchases in particular, our ability to successfully manage our various business initiatives, our ability to successfully implement our merchandise brand and retail nameplate restructuring, the success of our international expansion, our ability to successfully manage and retain our leased department and licensed relationships and marketing partnerships, future sales trends in our existing store base, unusual weather patterns, changes in consumer spending patterns, raw material price increases, overall economic conditions and other factors affecting consumer confidence, demographics and other macroeconomic factors that may impact the level of spending for maternity apparel,  expense savings initiatives, our ability to anticipate and respond to fashion trends and consumer preferences, anticipated fluctuations in our operating results, the impact of competition and fluctuations in the price, availability and quality of raw materials and contracted products, availability of suitable store locations, continued availability of capital and financing, goodwill impairment charges, our ability to hire and develop senior management and sales associates, our ability to develop and source merchandise, our ability to receive production from foreign sources on a timely basis, potential stock repurchases, potential debt prepayments, changes in market interest rates, war or acts of terrorism and other factors set forth in the Company's periodic filings with the Securities and Exchange Commission, or in materials incorporated therein by reference.

SOURCE Destination Maternity Corporation

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