Despite Looming E-bama Tax Small Business Makes Large Online Investment

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Oct 29, 2013, 08:30 ET

LIGHTHOUSE POINT, Fla., Oct. 29, 2013 /PRNewswire/ -- J.R. Dunn Jewelers recently unveiled its new mobile enhanced website. The organization took a leap of faith in the hopes that the taxation of online sales will continue to be delayed. To take advantage of the stalemate in Washington, the organization increased its work force by eight percent to expand its e-commerce division, which led the project of re-launching jrdunn.com.

In the wake of the online sales tax debate, Jim Dunn, the founder of J.R. Dunn Jewelers coined the Marketplace Fairness Act the "E-bama Tax" after the president announced his support giving significant momentum to the bill. Dunn comments, "I think the President's heart is in the right place but the bill will have huge unintended consequences for small businesses."

Despite the uncertainty of the fate of the bill Dunn remained undeterred and proceeded to invest in the new e-commerce platform. He states, "Even though the pending changes in online sales taxes could potentially lead to downsizing, we felt the time was right to make a six-figure investment into our web technology."

J.R. Dunn Jewelers' revamped website boasts a more refined look and feel with responsive design and impactful product images. "We really tried to focus on things that would improve our client's experience by implementing features like zoom, compare, wish list and making it very easy for our clients to contact us. We are trying to get all the gusto and establish ourselves online as much as we can while the advantage lasts," stated Sean Dunn, Vice President, J.R. Dunn Jewelers.

While most local retailers feel the online sales tax legislation will help their business, Sean Dunn says, "They have to ask themselves why large companies like Amazon are supporting it? If it does actually go through it will hammer the small companies like ours with enormous administrative burdens. I can't figure out why more Mom and Pops don't embrace the web and chip away at the big boxes while they can."

About JR Dunn Jewelers

Located in Lighthouse Point, Florida, J.R. Dunn Jewelers has been synonymous with excellence as an authorized dealer for luxury lines such as Breitling, John Hardy, Roberto Coin and Mikimoto. For over 40 years, three generations of the family name have served customers through its store location and website. For more information about J.R. Dunn Jewelers, visit http://jrdunn.com.

SOURCE J.R. Dunn Jewelers