Designer Aimee Kestenberg Rockets into 2020 with Unprecedented Momentum

News provided by

Mar 10, 2020, 06:07 ET

NEW YORK, March 10, 2020 /PRNewswire/ -- In a rapidly declining market, Australian born designer Aimee Kestenberg is thriving, continuously seeing explosive double-digit growth far outpacing the market. Her single-minded focus on authenticity, and a bold approach to taking risks rather than playing it safe, has resonated with a community of women of all ages who look to her both for fashionably functional design and a fearless approach to life.

Kestenberg, newly a mother of two, has publicly shared her challenges as a young mother expressing the importance of self-care in order to thrive both personally and professionally. She is frank and open with the women who follow her journey, offering relatability by being open about her struggles navigating postpartum depression paired with being a working mother.

"It's incredibly challenging to keep up with the fast-growth of the brand while still nursing a newborn and caring for a toddler," she says. "It's not always easy to know HOW to approach self-care while leading a busy life but after suffering immensely with postpartum depletion and depression I witnessed first-hand the importance of mental health and self-love taking front row in my life," says Kestenberg.

The pace of fashion is at an unprecedented high, with the pressure on designers – and individuals –heightened by social media.

"Millennials are the most unsettled generation to date with the introduction of tech and overwhelming pressure inflicted by social media. This is an alarming trend that our company has sought to address with a better focus on mental health and work life balance," says company CEO, Sean Elan.

Kestenberg's message to women mimics her unique approach to design: drawing inspiration from the challenges women face on a daily basis, Kestenberg strives to make women's lives easier while arming them with designs that inspire individual self-expression.

Under the umbrella of the Affordable Luxury Group, the brand is intentionally expanding into new categories that are relevant to the lives of the women we support and empower, while continuing to champion the causes and philanthropic efforts that make impactful change in the world.

For more visit www.aimeekestenberg.com

SOURCE Affordable Luxury Group