DeRoyal increases sales growth as business processes mature

IRVING, Texas, Oct. 6, 2015 /PRNewswire/ -- By leveraging analytics and automating elements of the contracting process, healthcare suppliers are finding new ways to enhance value propositions to hospitals. Leveraging technology and data to combat the challenges found in today's evolving healthcare environment, DeRoyal, a manufacturer based in Tennessee, has quickly integrated the aptitude® platform into their long-term growth strategy.

DeRoyal has recently received requests for proposals that represent over $7M in potential business, including products like patient positioners, orthopedic soft goods and disposable operating room accessories.  

New video: Watch DeRoyal executives speak to the value they receive from direct contracting

"In our space, we see hospitals moving their entire book of business through aptitude, which we encourage," said Christine Newton Brooks, Senior Director of National Accounts for DeRoyal. "The direct contracting approach allows us to assess real time data, purchasing patterns, and understand if we are competitive in the market.  In turn, that allows us to offer the most value to healthcare organizations."

As the industry's first direct contracting market, aptitude bridges the gap between hospitals and suppliers, providing real-time data and analytics that allow decision-makers on both sides to execute healthcare supply contracts more quickly and efficiently.

"We are seeing that the aptitude platform is reducing workflow redundancies in our contracting processes," said Chris Schulze, Executive Vice President of Sales for DeRoyal. "In addition to receiving greater access to the buyer, we value the opportunity to streamline our process, maximize our corporate and selling resources, and reduce our cost to sell in a very competitive marketplace."

In addition to simplifying processes, aptitude has given DeRoyal the ability to grow their market share with current buyers and expose their product lines to new audiences. Since joining the online platform, DeRoyal has seen double-digit growth in several product categories. 

"Many contracting solutions in the industry focus solely on providing value to the healthcare provider," said Troy Kirchenbauer, General Manager of aptitude LLC. "At aptitude, we recognize that in order to truly reduce the cost of health care, there needs to be a focus on addressing the rework and costly processes that suppliers are facing as well. Only then can we facilitate mutually beneficial purchasing relationships that are sustainable."

About DeRoyal

Founded in 1973, medical device manufacturer DeRoyal is committed to improving both the clinical quality and economic health of its customers. With 2,000 employees, 2.5 million square feet (~232,000 square meters) under roof, operations in six countries and five U.S. states, and manufacturing assets on three continents, DeRoyal brings value to its customers in several distinct markets; these include surgical devices, unitized delivery systems, orthopedic supports & bracing, wound care dressings as well as orthopedic implants. Key core competencies include injection molding, device assembly, metal fabrication, converting, electronics assembly, and sterilization services. DeRoyal combines these fundamental manufacturing capabilities with its own unique services and information technology tools to deliver unparalleled value to its customers with a particular expertise in disrupting dysfunctional markets. For additional DeRoyal product information, visit the DeRoyal website at www.deroyal.com.

About aptitude LLC

As healthcare's direct contracting market, aptitude LLC is meeting the evolving demands of today's healthcare organizations. Hospitals and suppliers are intrigued by how aptitude re-imagines the contracting model and provides the driving force for a more logical market in which both parties can achieve mutually beneficial, committed purchasing relationships for a better value proposition for both. Today, aptitude hospitals and suppliers have a combined $15 billion in purchasing power and are experiencing an average savings of 10 to 15 percent. For more information, visit aptitude.com and follow us on Twitter @aptitudellc and LinkedIn.

SOURCE aptitude LLC

Related Links

http://www.aptitude.com