Dermablend Celebrates 30th Anniversary

NEW YORK, June 6, 2011 /PRNewswire/ -- Dermablend, a name you have come to know and trust for exceptional coverage and wear, celebrates its 30th anniversary. Created by an American dermatologist, Dermablend has been recognized as the expert in coverage cosmetics in the US since 1981. Thirty years later, Dermablend is proud to be the #1 dermatologist recommended and trusted coverage brand.

"Dermablend's excellent, consistent coverage has changed the lives of many of my patients whose skin flaws cannot be corrected by medicine or surgery," said Dr. Fran Cook-Bolden. "I will continue to recommend Dermablend as the best form of cosmetic coverage to my patients."

While trusted by dermatologists for those with acute skin conditions, Dermablend has transformed into a brand for every woman looking for reliable coverage. Its superior coverage and flawless results has made it a favorite among professional makeup artists and celebrities.

"This is an exciting milestone for us, as we are commemorating not only our brand heritage, but the fact that we've undergone a complete transformation," said Renee Mininni, assistant vice president of marketing for Dermablend. "We're celebrating the fact that after 30 years, not only do we continue to improve the quality of life for our consumers with severe imperfections, but we provide reliable coverage for everyday use to build a woman's self confidence."

Since its inception, Dermablend has strived to develop effective and affordable coverage that ultimately improves people's confidence. Early product introductions, such as Cover Creme SPF30 and Leg and Body Cover SPF15, were the cornerstones of the brand. Today, a complete brand transformation has been made with the introductions of Leg and Body Tattoo Primer and the Smooth Indulgence franchise, which cater to women's everyday concerns. Dermablend offers coverage products not only for severe needs, but for anyone looking for coverage they can rely on.

To mark the occasion of its 30th anniversary, Dermablend is donating $15,000 to the American Academy of Dermatology (AAD)'s Camp Discovery. Each year, the AAD sponsors six separate weeks of fishing, boating, swimming, water skiing and arts and crafts at no charge for young people with chronic skin conditions. Under the expert care of dermatologists and nurses, Camp Discovery offers children and teens the opportunity to spend time amongst their peers who have similar skin conditions. Dermablend's donation will help subsidize programming, supplies, transportation and much more.

Dermablend is also debuting two new products: Smooth Indulgence Mineral Finishing Powder (in stores now) and SkinPerfector Pigment Correcting Primer (available in November).

Dermablend can be purchased at Macy's, Ulta, Dillard's and also at select Lord & Taylor, Bon Ton, Carsons and Boscovs locations, and online at www.dermablend.com.

SOURCE Dermablend