Derek Jeter, Carmelo Anthony, JR Smith & CC Sabathia at Haddad Brands' Second Annual Kid's Rock! Fashion Show

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Sep 17, 2014, 04:28 ET

NEW YORK, Sept. 17, 2014 /PRNewswire/ -- The second annual Kid's Rock! Fashion Show presented by Haddad Brands, hit New York Fashion Week this year with high-powered performances and appearances by celebrity athletes and their kids. The Kids Rock! exclusive invite-only fashion show will took place at Terminal 23 @ Cafe Rouge featuring Spring 15 fashion looks from the Levi's® brand, Converse, Nike, Jordan, Hurley and Nike SB.

Derek Jeter and his nephew at the Kids Rock! Fashion Show (PRNewsFoto/Haddad Brands)

The event was sponsored by Rookie USA, a premium kid's retailer and global retail partner for Nike and Levi's kids footwear and apparel. All proceeds of the event went to Derek Jeter's Turn 2 Foundation, a nonprofit organization whose mission is to create and support signature programs and activities that motivate young people to turn away from drugs and alcohol and "Turn 2" healthy lifestyles.

WHO: Haddad Brands Nike, Nike SB, Jordan, Levi's, Hurley and Converse

Celebrity Guests: Derek Jeter, Sharlee Jeter, Carmelo and La La Anthony, JR Smith, Elaina Watley, Alexis Stoudemire, CC and Amber Sabathia, Angie Martinez, Unlocking the Truth, Jacquie Lee and DJ KS

Celebrity Kid Models: Lil C, Jaden, Cyia, and Carter, the children of New York Yankee's CC Sabathia and wife Amber; Amar'e Jr., Assata and Are Stoudemire, the children of New York Knick's Amar'e Stoudemire and wife Alexis; Jalen Jeter-Martin, son of Sharlee Jeter and nephew of New York Yankee's Derek Jeter; Kiyan Anthony, son of Carmelo Anthony and La La Anthony; Demi Smith, daughter of JR Smith; Kennedy Cruz, daughter of Victor Cruz and fiance Elaina Watley; and son of Angie Martinez, Niko Ruffin.

WHAT: Nike and Levi's Kids Rock! Runway Show during New York Fashion Week

WHEN: Monday, September 8, 2014

WHERE: Terminal 23 | 145 W 32^nd Street

ABOUT HADDAD BRANDS:

Haddad is a privately held family business with over 60 years' experience in the children's apparel & accessories industry. A leader in the children's wear industry, Haddad Brands is focused on the most iconic global brands, which include: Nike, Nike SB, Jordan, Converse, Hurley, and Levi's. Supported by a team of professionals skilled in the design, sourcing, sales & distribution of premium quality children's wear Haddad distributes globally to over 60 countries and maintains sales and sourcing offices in 22 cities globally, including New York, Shanghai, Bangkok, London and Montreal.

ABOUT DEREK JETER'S TURN 2 FOUNDATION:

The Turn 2 Foundation, established in 1996, has awarded more than $19 million in grants to create and support signature programs and activities that motivate young people to "TURN 2" healthy lifestyles. Through these ventures, the Foundation strives to create outlets for children to achieve academic excellence, develop leadership skills and remain drug and alcohol free. These programs all share the same goal of helping today's youth become the leaders of tomorrow.

Photo - http://photos.prnewswire.com/prnh/20140917/146840

SOURCE Haddad Brands