Deoleo North America Selects The Integer Group as Its Agency of Record

DALLAS, Feb. 18, 2015 /PRNewswire/ -- Deoleo North America has chosen The Integer Group^®, a global promotional, retail and shopper marketing agency, as its agency of record to lead brand planning and activation, shopper marketing strategy and media planning for its Bertolli, Carbonell and Carapelli olive oil brands.

Based in Spain, Deoleo is the world's leading seller of bottled olive oil, with a roster of 15 brands including Bertolli, a household name in American supermarkets, and Carbonell, market leader in Spain and Mexico. Offering a network solution, Integer's Dallas and Mexico City offices will service the business.

"We are thrilled to be working with The Integer Group," said Charles Kinsolving, VP of Marketing, North America. "Their thought leadership and innovation in the shopper marketing space are exactly what we need to create strategic, best-in-class programs."

"We look forward to helping Deoleo achieve their shopper objectives and see this as a start to a long, successful relationship," said Ellen Cook, President of Integer's Dallas Office.

About The Integer Group
The Integer Group^® (www.integer.com) is one of the world's largest promotional, retail, and shopper marketing agencies, and a key member of Omnicom Group Inc. Integer lives at the Intersection of Branding and Selling^® and creates strategic marketing solutions for clients in categories that include retail, beverage, packaged goods, telecommunications, home and shelter, automotive aftermarket, and power sports. Integer has more than 1,200 employees working in U.S. locations as well as international offices in Africa, Asia, Australia, Europe, the Middle East, and North and South America. Join the conversation on shopping culture and brand strategy at www.shopperculture.com.

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SOURCE The Integer Group

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http://www.integer.com

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