Denver Mattress Company Pledges a Dollar for Every Dollar Donated to Sixty-Seven Rescue Missions Across the U.S.

DENVER, Nov. 1, 2012 /PRNewswire/ -- The Denver Mattress Company (DMC) is pleased to announce the tenth anniversary of their annual charity partnership with the Association of Gospel Rescue Missions (AGRM) as together they continue to help those in need during the holidays.

DMC will match every dollar that is donated to one of the 67 missions across 27 states from November 1st until the 30th. Individual missions will be able to receive up to $2,500 from DMC per market, with a $5,000 donation to AGRM to help support their overall efforts in coordinating relief.  DMC's total matching donation is capped at $150,000.  The missions will be able to use the donations for the specific needs of their own community for necessities such as food, warm clothing, shelter, or assistance.

DMC supports donation efforts with an online media campaign using website banners ads, campaign landing pages designed to receive donations for each unique rescue mission, and the local promotion by AGRM members. Last year's efforts yielded $116,482 in local community support, which was matched to the full $150,000 by DMC.

Association of Gospel Rescue Missions

Founded in 1913, The Association of Gospel Rescue Missions (AGRM) is an association of more than 275 rescue missions across North America.  Each year AGRM member ministries serve approximately 50 million meals, provide more than 20 million nights' lodging, distribute more than 27 million pieces of clothing, bandage the wounds of hundreds of abuse victims, and graduate more than 18,000 homeless men and women from addiction-recovery programs into productive living. http://www.agrm.org

Denver Mattress Company

Denver Mattress manufactures their mattresses in their own factory, then distributes and retails products in their own stores. Because they are able to eliminate the middleman markup, customers receive top quality sleep products for as much as 50% less than competitors. More mattress. Less money.® http://www.denvermattress.com

About The Furniture Row Companies

The Furniture Row Companies make up one of the largest family-owned specialty home furnishings and bedding retailers operating over 330 stores in 31 states. For more information, please visit http://www.FurnitureRow.com

Furniture Row also owns and is the primary sponsor of a NASCAR Sprint Cup team. For more information on the #78 Furniture Row Racing program visit http://www.FurnitureRowRacing.com

Compass Outreach Media

Compass Outreach Media provides marketing tools and training to rescue missions across the country and has served as this campaign's lead creative consultant and campaign coordinator since its inception. http://www.compass-om.com

Contact:  John Knippenberg / Furniture Row Marketing
[email protected]

SOURCE Denver Mattress Company

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