Dentsu Named a Leader in Everest Group PEAK Matrix for Adobe Services

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Nov 09, 2022, 09:00 ET

COLUMBIA, Md., Nov. 9, 2022 /PRNewswire/ -- Dentsu International and Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, announced that Everest Group positioned dentsu as a Leader in the Adobe Services PEAK Matrix ® Assessment 2022.

Everest Group's report recognizes the need for enterprises to implement a holistic experience design strategy and acknowledges Adobe, with its endless offerings across creative, experience, and document cloud, as a leading provider. The report assesses 24 IT services providers and design agencies on the Adobe Services PEAK Matrix, a comprehensive evaluation and categorization of providers based on their Adobe services capabilities across the value chain of services.

As partners, dentsu, Merkle, and Adobe work together to accelerate identity and customer experience transformation initiatives for leading global brands. Merkle is a global platinum Adobe partner and an Adobe Independent Software Vendor (ISV) partner with the ability to work across Adobe applications to drive business results for brands. The launch of Merkle's Experience and Commerce practice in 2022, along with its prior acquisitions of LiveArea and DigitalPi, continue to strengthen Merkle's global Adobe practice.

"We are honored to be recognized as a Leader by Everest Group for our work with Adobe," said Owen McCorry, global chief growth and alliances officer at Merkle. "The power of our Adobe partnership is demonstrated through the innovation with which we help brands design and build a personalized experience design strategy."

The recognition from Everest Group adds to dentsu's evaluation as a Leader in IDC MarketScape: Worldwide Adobe Experience Cloud Professional Services 2022 Vendor Assessment and a Strong Performer in The Forrester Wave™: Global Adobe Services Partners, Q3 2022. Dentsu received the highest possible scores in the Forrester report in the Adobe Commerce capabilities, Adobe B2B Marketing capabilities, and Adobe Experience Platform capabilities criteria. The agency was also recognized by reference customers for "dentsu's quality of delivery, broad tech coverage, and Adobe knowledge."

To learn more about dentsu and Merkle's Adobe practice, visit Global Tech Alliances | dentsu and Adobe Experience Cloud Partnership | Merkle .

About Merkle

Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 14,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

About Dentsu

Part of Dentsu Group, Dentsu International is a network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International's radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.

www.dentsu.com

SOURCE Merkle