Denny Tu Joins IMAX As EVP, Brand And Creative

NEW YORK, Aug. 7, 2017 /PRNewswire/ -- IMAX Corporation (NYSE:IMAX) today announced the appointment of Denny Tu to the newly created role of Executive Vice President, Global Brand & Creative. Reporting to IMAX CMO JL Pomeroy, Tu will lead the company's brand and creative efforts and will be responsible for the IMAX® brand across all channels, ensuring audiences embrace the power of The IMAX Experience®.

"Denny is a rare talent – able to quickly distill complex challenges and transform them into game-changing opportunities," said Pomeroy. "He's an inspiring and optimistic leader with a gift for connecting with consumers. His global experience creating positive change for brands, agencies and content creators will continue to propel IMAX forward."

Tu is a senior executive with 20 years of international experience launching and developing established and challenger brands within the media, entertainment, and technology sectors. Previously, Tu was Head of Strategy/Planning, Brand & Creative at Sky, Europe's leading entertainment media company. There he developed award-winning, brand-defining campaigns across Sky's leading entertainment, sport, and movies portfolio. Prior to Sky, Tu held senior leadership roles at several notable brand and creative agencies in London and Los Angeles, including serving as Managing Director/Senior Vice President at entertainment branding agency Autonomy.

"I am thrilled to be joining IMAX at such an exciting point in its history," said Tu. "As we approach the 50th anniversary of this iconic brand, we have an incredible opportunity to build on our heritage and continue to focus on establishing deep, meaningful connections between the IMAX brand and our audiences."

About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Dublin, Tokyo, Shanghai and Beijing. As of June 30, 2017, there were 1,257 IMAX theaters (1,154 commercial multiplexes, 13 commercial destinations and 90 institutions) in 75 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code "HK.1970."

IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience®, IMAX Is Believing® and IMAX nXos® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).

This press release contains forward looking statements that are based on IMAX management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. These risks and uncertainties are discussed in IMAX's most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.

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SOURCE IMAX Corporation

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