Dennis Holcom Joins ABC Financial as Vice President of Sales - West Coast

LITTLE ROCK, Ark., May 24, 2011 /PRNewswire/ -- ABC Financial (ABC) is pleased to announce the return of Dennis Holcom as Vice President of Sales for the West Coast.  Steve Ayers, Senior Vice President of Sales and Marketing announced Dennis' return today.

Holcom was credited as one of the top sales representatives during his four year tenure at ABC Financial.  Holcom brings more than 22 years of experience with him that has spanned virtually all aspects of the fitness industry including membership sales, club management, marketing, sales and logistics, as well as team building, leadership and operations administration.  Most recently, Holcom served as Vice President of Sales for Motionsoft.  

Throughout his career, Holcom has had the opportunity to establish a strong network of industry contacts including: Gold's Gym, World Gym, Powerhouse, IHRSA, FISA, California Clubs of Distinction, and SIBEC. Holcom stated, "The homecoming to ABC was a very easy transition.  ABC shares the same client service relationship values I feel are a cornerstone of the industry.  This is what makes ABC the full-service industry leader."  Ayers commented, "We are pleased to have Dennis back on our team, he brings an experience level that will help ABC continue to provide superior software technology and industry leading EFT and billing services."

About ABC Financial

Established in 1981, ABC Financial is the nation's premier provider of billing services, club management software and membership marketing solutions to the fitness club industry. Headquartered in the Little Rock, Ark. area, ABC Financial serves approximately 3,000 clubs with approximately two million members nationwide. The company's industry-leading club management software, DataTrak, is the most complete web-based software in the health and fitness industry.

SOURCE ABC Financial

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