Demandware to Power New Global Luxury eCommerce Initiative

WOBURN, Mass., April 20 /PRNewswire/ -- Demandware, Inc. the global leader in on-demand ecommerce, today announced that Gucci Group, one of the world's leading multi-brand luxury goods companies, has selected Demandware to power its new ebusiness initiative. The Demandware® eCommerce Platform will be used as the foundation upon which to build multiple branded direct-to-consumer ecommerce sites for Alexander McQueen, Balenciaga, Bottega Veneta, Sergio Rossi, Stella McCartney and Yves Saint Laurent in the U.S. and Europe.

Demandware was selected because of its innovative approach to ecommerce, combining leading ecommerce functionality with the operational benefits of its on-demand model, including:

• The capabilities of an enterprise-class ecommerce platform, without the need to invest in and maintain costly Web hosting infrastructure
• A central ecommerce platform for launching and managing multiple ecommerce sites, with a flexible and extensible development environment for creating customized user experiences unique to each brand
• Full in-house control over all aspects of the consumer shopping experience, including branding, merchandising promotions, catalog and pricing  
• Support for multiple languages, currencies and payment types
• Extensive expertise launching ecommerce sites internationally
• Unlimited scalability, guaranteed site performance and security  

"We are delighted to be working with Gucci Group to help them launch this exciting new business initiative. It is further evidence that more and more leading retailers are recognizing the unique benefits of our ecommerce platform and on-demand model," said Jamus Driscoll, vice president of marketing at Demandware.

About Gucci Group

Gucci Group N.V. is one of the world's leading multi-brand luxury goods companies. Through the brands Gucci, Yves Saint Laurent, Bottega Veneta, Alexander McQueen, Balenciaga, Boucheron, Sergio Rossi, Stella McCartney, the Group designs, produces and distributes high-quality personal luxury goods, including ready-to-wear, handbags, luggage, small leather goods, shoes, timepieces, jewelry, ties and scarves. It also licenses eyewear, fragrances, cosmetics and skincare products from global industry leaders. The Group directly operates stores in major markets throughout the world and wholesales products through franchise stores, duty-free boutiques and leading department and specialty stores. Gucci Group is owned by PPR whose shares are traded on the Euronext Paris (# 121485, PRTP.PA,PPFP).

About Demandware, Inc.

The trusted, global leader in on-demand ecommerce, Demandware revolutionizes how businesses deliver customized shopping experiences to consumers in the digital world. Only Demandware combines the on-demand ecommerce platform rated #1 by industry analysts, an open ecosystem of partners that extend the value of the platform, and measurable commitment by its employees to enabling client revenue growth. Demandware continually sets industry standards for market innovation and client satisfaction. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Burton Snowboards, Columbia Sportswear, Crocs, Frederick's of Hollywood, Hanover Direct, Jones Apparel Group, Lifetime Brands, Playmobil and Reitmans. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email [email protected].

SOURCE Demandware, Inc.