Demandware Powers New eCommerce Site for Mirapodo, the Online Shoe Shop of the Otto Group

WOBURN, Mass., April 14 /PRNewswire/ --  Demandware, Inc. the global leader in on-demand ecommerce, today announced the launch of Mirapodo.de on the Demandware® eCommerce Platform. Mirapodo is the new online shoe boutique of the Otto Group, the world's second largest online retailer and Germany's largest retailer.

(Logo: http://www.newscom.com/cgi-bin/prnh/20100414/NE86180LOGO )

Otto Group established Mirapodo with the goal of making it Germany's number one online marketplace for shoes. The new site currently offers more than 5,000 articles and the largest shoe selection in Germany, with a strong emphasis on customer service, including a 100 day return policy, free shipping and returns, as well as a hotline for personalized service. The site also includes innovative shopping features designed to enhance the online shopping experience and live up to its motto of "Making Shoe Shopping Simple," such as:

• Shoe Cinema – a Flash-based application that provides full-screen product detail with high resolution images and zoom
• Visual Search – a search engine that uses image processing to help shoppers find shoes of similar style and color
• Footbook – a size/fit recommendation engine that leverages historical orders and return data to help shoppers find the right size and fit
• Shoe Pilots – an opportunity for consumers to try different shoes each month and publish a review of the shoe and brand on Facebook

Demandware was selected because it provides a flexible, scalable ecommerce platform designed for continuous innovation. "We are committed to providing the highest levels of service and satisfaction to our customers. In order to do this, our ecommerce platform must allow us to continually adapt our site to the needs of individual consumers. With Demandware, we get leading ecommerce functionality and can focus our time and resources on providing an exceptional shopping experience, rather than maintaining costly and burdensome IT infrastructure," said Stephanie Caspar, CEO of Mirapodo.

About Mirapodo

Mirapodo is a German online shoe retailer that is a wholly owned subsidiary of Baur, a division of the Otto Group. Mirapodo is one of the largest online shoe stores in Germany, with more than 170 brands and 5,000 styles of shoes, including HUGO BOSS, Adidas, Nike, Puma, Asics, Buffalo, London, Diesel, Tamaris, Lloyd, Gabor, Pura Lopez, Geox and others. The company was founded in October 2009 and is located in Berlin, Germany. For more information, visit www.mirapodo.de.

About Demandware, Inc.

The trusted, global leader in on-demand ecommerce, Demandware revolutionizes how businesses deliver customized shopping experiences to consumers in the digital world. Only Demandware combines the on-demand ecommerce platform rated #1 by industry analysts, an open ecosystem of partners that extend the value of the platform, and measurable commitment by its employees to enabling client revenue growth. Demandware continually sets industry standards for market innovation and client satisfaction. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Burton Snowboards, Columbia Sportswear, Crocs, Frederick's of Hollywood, Hanover Direct, Jones Apparel Group, Lifetime Brands, Playmobil and Reitmans. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email [email protected].

SOURCE Demandware, Inc.

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