DemandTec to Present at the National Grocers Association Annual Convention on February 15 in Las Vegas
Delegates to learn more about the value of shopper insights in retail merchandising and marketing processes
SAN MATEO, Calif., Feb. 1, 2011 /PRNewswire/ -- DemandTec, Inc. (Nasdaq: DMAN), the collaborative optimization network for retailers and consumer products companies, today announced that Nadine Hernandez, Global Marketing Director of Shopper Insights at DemandTec, will be speaking at the 2011 National Grocers Association Annual Convention & Supermarket Synergy Showcase. The presentation will take place on February 15, 2011 from 8:00 a.m. to 9:00 a.m. in Jamaica A at the Mirage Hotel in Las Vegas, Nev.
The presentation titled "Shopper Insights: Actionable or Academic?" will showcase original quantitative research conducted in conjunction with RetailWire. Convention attendees can hear key findings of the research and learn how shopper insights are important for both actionable insights and customer alignment in retail merchandising and marketing processes. The presentation also will highlight industry perspective from Al McClain, CEO of RetailWire, about the value of shopper insights and how these insights can be applied within merchandising, marketing, pricing, trade, product development, and other retail disciplines.
"Shopper-centric planning has become the mantra for both retailers and their trading partners," said Derek Smith, Vice President of Global Industry Marketing at DemandTec. "To support this strategy, manufacturers and retailers must drive shopper analytics into their merchandising, marketing, and trade planning processes – at the point of decision – to truly enable better joint decisions."
DemandTec representatives attending the convention will be available to discuss DemandTec Shopper Insights™, a comprehensive solution for empowering retailers and manufacturers to grow their business with accurate and actionable shopper analytics.
DemandTec is a network of shared tools and services for more than 340 retailers and consumer products companies to transact, interact, and collaborate on core merchandising and marketing activities. Nearly 14,000 retailer and manufacturer end-users on DemandTec have collaborated on nearly four million trade deals to date.
The "Shopper Insights: Actionable or Academic?" research was commissioned by DemandTec and fielded by RetailWire in September 2010. The survey polled nearly 600 RetailWire community respondents, spanning across both retailers and manufacturers, from executive management to category managers. For more information and additional results, please visit www.demandtec.com/survey.
About DemandTec
DemandTec (NASDAQ:DMAN) connects more than 340 retailers and consumer products companies, providing common tools to transact, interact, and collaborate on core merchandising and marketing activities. DemandTec's services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives. DemandTec customers have collaborated on nearly four million trade deals. DemandTec software and analytical services utilize a science-based platform to model and understand consumer behavior. DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.
DemandTec Safe Harbor
This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.
Media Contact: |
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Armen Najarian, DemandTec, Inc. |
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(650) 645-7170 |
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Investor Contact: |
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Tim Shanahan, DemandTec, Inc. |
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(650) 645-7103 |
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DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.
SOURCE DemandTec, Inc.
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