DemandTec-Sponsored Research to be Unveiled at Consumer Goods Technology Conference

SAN MATEO, Calif., Oct. 20, 2011 /PRNewswire/ -- DemandTec, Inc. (NASDAQ: DMAN), the collaborative optimization network for retailers and consumer products companies, today announced that the 2011 Consumer Goods Technology/Gartner Tech Trends Report, sponsored in part by DemandTec, will be unveiled at the Consumer Goods Business & Technology Leadership Conference to be held October 23-25 in Orlando.  

The primary research uncovers key industry insights ranging from joint value driven by retailer/manufacturer collaboration to best practices for avoiding trade promotion management pitfalls.  The research surveyed leading consumer products manufactures and retailers, and covered critical industry topics including trade promotion management and the retailer perspective on marketplace dynamics.

"We are excited the research findings further demonstrate that a collaborative approach to building business plans delivers significant value for both trading partners," said Derek Smith, Vice President of Field Marketing at DemandTec. "On the DemandTec network, manufacturers and retailers can collaboratively make promotion, assortment, and pricing decisions to drive win-win strategies."

At the conference, DemandTec will be available to discuss DemandTec Decisions™, the industry's only comprehensive solution suite enabling integrated sales and marketing optimization, coordinated top-down and bottom-up planning, and true collaboration with retailers using shopper insights and shared analytics.  

DemandTec Decisions™ consists of DemandTec Total Trade Optimization™, a comprehensive trade solution leveraging predictive and post-event analytics across strategic and customer trade planning, DemandTec Marketing Plan Optimization™, a solution enabling marketing and brand management to continually identifying the best marketing action, and DemandTec Shopper Marketing Optimization™, a collaborative solution utilizing a retailer's point-of-sale or loyalty data in order to address the needs of the shopper through accurate and actionable shopper analytics.

DemandTec currently connects more than 450 consumer products companies and retailers on the network, providing common solutions to transact, interact and collaborate on merchandising and marketing activities.  

About DemandTec
DemandTec (NASDAQ:DMAN) connects more than 450 retailers and consumer products companies, providing common solutions to transact, interact, and collaborate on core merchandising and marketing activities.  DemandTec's services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives.  DemandTec customers have collaborated on more than five million trade deals.  DemandTec software and analytical services utilize a science-based platform to model and understand consumer behavior.  DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.

DemandTec Safe Harbor
This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

Media Contact:
Karen Cohen, DemandTec, Inc.
(650) 645-7126
[email protected]

Investor Contact:
Tim Shanahan, DemandTec, Inc.
(650) 645-7103
[email protected]

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.

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