DemandTec Network Expands Cloud-based Planning and Performance Capabilities

SAN MATEO, Calif., Oct. 31, 2011 /PRNewswire/ -- DemandTec, Inc. (NASDAQ: DMAN), the collaborative optimization network for retailers and consumer products companies, today announced that it has deployed its latest product release and existing customers are actively using the new capabilities in the cloud.  This update introduces new features for deeper analytical decision-making, more comprehensive planning, and expanded community interaction on the network.

Significant enhancements to the cloud apps on the DemandTec network include:

• DemandTec Decisions™ – Sales and marketing teams are able to create more comprehensive plans with additional data visualization and analytic components.
• DemandTec Shopper Insights™ – Merchants and marketers can more quickly and easily tailor the products and locations analyzed in each insights dashboard to meet their specific needs and interests at the point of decision.
• DemandTec End to End Promotion Management™ – Promotion planning extends throughout the retail enterprise with additional integration points while merchants enjoy additional reporting capabilities.
• DemandTec Lifecycle Pricing™ – Merchants and marketers can proactively assess and manage promotions in-flight by viewing actual sales information relative to forecasts.

"Our continued investment in expanding the DemandTec network will deliver richer analytical decision-making apps, elevated trading partner collaboration workflow, and an increasingly sophisticated platform infrastructure – all in the cloud," said Marc Dietz, Vice President of Marketing for DemandTec.

DemandTec is a network of cloud apps and insights for more than 450 retailers and consumer products companies to transact, interact, and collaborate on core merchandising and marketing activities.  Approximately 16,000 retailer and manufacturer end-users on DemandTec have collaborated on more than five million trade deals to date.

About DemandTec

DemandTec (NASDAQ:DMAN) connects more than 450 retailers and consumer products companies, providing common solutions to transact, interact, and collaborate on core merchandising and marketing activities.  DemandTec's services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives.  DemandTec customers have collaborated on more than five million trade deals.  DemandTec software and analytical services utilize a science-based platform to model and understand consumer behavior.  DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

Media Contact:
Armen Najarian, DemandTec, Inc.
(650) 645-7170
[email protected]

Investor Contact:
Tim Shanahan, DemandTec, Inc.
(650) 645-7103
[email protected]

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.

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