DemandTec Granted 30th Patent

SAN FRANCISCO, May 9, 2011 /PRNewswire/ -- DemandTec, Inc. (Nasdaq: DMAN), the collaborative optimization network for retailers and consumer products companies, today announced at DemandBetter 2011 an expansion of its patent portfolio to 30 U.S. and international patents.  On March 1, 2011, the United States Patent and Trademark office granted DemandTec patent number 7,899,691 ("Econometric engine").

Other patents recently granted to DemandTec in the U.S. or internationally cover optimization techniques providing unique user control over business rule priorities, enabling re-optimization of a subset of products and offering greater transparency into rule conflicts.

Also broadening DemandTec's portfolio of patents relating to techniques in large-scale econometric methods, intelligent clustering, and merchandising optimization are patents connected to DemandTec's recent acquisitions of M-Factor, Inc. and of the assets of Applied Intelligence Solutions, LLC.  

Patent number 7,464,066 ("Multi-dimensional, expert behavior-emulation system") covers sophisticated pattern recognition techniques applied to retail goods allocation, while patent number 7,392,157 ("Model update") and patent number 7,702,615 ("Creation and aggregation of predicted data") cover techniques for dynamically updating model coefficients based on new information and for a scalable predictive analytics platform, allowing users to combine mathematical models with a wide variety of historical data sources to perform both post-event analysis and simulation.

"DemandTec is thrilled to grow its IP portfolio and is equally excited to have the world-class scientists who developed the techniques join our organization," said Suzanne Valentine, Senior Vice President of Science & Analytics at DemandTec.  "These patented techniques extend two of the core themes DemandTec has continued to drive for our customers: scalable, flexible analytics platforms to enable self-learning models and statistical and pattern-recognition techniques for understanding demand throughout the product lifecycle.  The full integration of demand models and shopper insights with optimization and forecasting techniques give our customers' unprecedented understanding of consumers."

DemandTec was granted a total of five patents in 2010 and has been granted two so far in 2011 with an additional 30 applications pending.

About DemandTec

DemandTec (NASDAQ: DMAN) connects more than 350 retailers and consumer products companies, providing common solutions to transact, interact, and collaborate on core merchandising and marketing activities.  DemandTec's services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives.  DemandTec customers have collaborated on nearly four million trade deals.  DemandTec software and analytical services utilize a science-based platform to model and understand consumer behavior.  DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

Media Contact:
Karen Cohen, DemandTec, Inc.
(650) 645-7126
[email protected]

Investor Contact:
Tim Shanahan, DemandTec, Inc.
(650) 645-7103
[email protected]

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.

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