DemandTec Files Lawsuits Against Revionics and Revionics Executive

SAN MATEO, Calif., July 8, 2011 /PRNewswire/ -- DemandTec, Inc. (NASDAQ: DMAN), the collaborative optimization network for retailers and consumer products companies, today filed a complaint in the Superior Court of the State of California, County of San Mateo, against Revionics, Inc. alleging libel, intentional interference with contractual relations and prospective economic advantage, and unfair competition.  Separately, DemandTec also filed a complaint in the Superior Court of the Commonwealth of Massachusetts, Middlesex County, against a former DemandTec executive who recently joined Revionics for breach of contract, misappropriation of trade secrets, breach of duty of loyalty, fraud, and conversion.

"We are intensely committed to the protection of our reputation, our confidential and proprietary information, and our trade secrets," said Dan Fishback, President and Chief Executive Officer at DemandTec.  "DemandTec is a market leader and we have a responsibility to our customers, partners, stockholders, and employees to safeguard the investments we have made in these valuable assets."

The two cases are DemandTec, Inc. v. Revionics, Inc. filed in the Superior Court of the State of California, County of San Mateo, Case No. CIV 506903, and DemandTec, Inc. v. Steven Leven filed in the Superior Court of the Commonwealth of Massachusetts, Middlesex County, Civil Action No. 2011-2420.

About DemandTec

DemandTec (NASDAQ: DMAN) connects more than 400 retailers and consumer products companies, providing common solutions to transact, interact, and collaborate on core merchandising and marketing activities. DemandTec's services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives. DemandTec customers have collaborated on nearly four million trade deals.  DemandTec software and analytical services utilize a science-based platform to model and understand consumer behavior. DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.

Media Contact:
Armen Najarian, DemandTec, Inc.
(650) 645-7170
[email protected]

Investor Contact:
Tim Shanahan, DemandTec, Inc.
(650) 645-7103
[email protected]

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.

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