DemandTec Draws Leading Retailers and Manufacturers to DemandBetter 2011

SAN MATEO, Calif., May 16, 2011 /PRNewswire/ -- DemandTec, Inc. (NASDAQ: DMAN), the collaborative optimization network for retailers and consumer products companies, today announced record breaking attendance for its ninth annual DemandBetter global customer conference, which was held from May 9 through May 11 at the Palace Hotel in San Francisco.  DemandBetter 2011 attracted a strong turnout of retail and consumer products companies and an ecosystem of partners signifying the importance of collaborative business decision-making on the network.  DemandTec also announced that DemandBetter 2012 will return to the Palace Hotel April 30-May 2, 2012.

Underscoring the conference theme "Join the Revolution," DemandBetter 2011 highlighted the importance of shopper insights, collaborative planning, and critical business decisions that define how the DemandTec network and user community creates value.  DemandBetter 2011 featured two keynote presentations, 16 breakout sessions broken into four distinct tracks, six training sessions, the DemandTec Solutions Showcase, Customer Advisory Board meetings, and several peer networking activities.

DemandTec President and Chief Executive Officer Dan Fishback kicked off the event on Tuesday outlining the company's significant product development milestones, corporate philanthropy, and acquisitions during the past 12 months, while Marc Dietz, Vice President of Marketing, gave a live demonstration of the latest enhancements to the DemandTec network, showcasing the integration of social business context and new partner services.  Don Peppers, acclaimed author and a founding partner of Peppers & Rogers Group, delivered Tuesday's keynote address focusing on how to develop a customer-centric approach to managing business and collaborating with trading partners through social channels.  On Wednesday, Hugo Bethlem, Executive Vice President of Grupo Pao de Acucar, presented a novel approach to using corporate sustainability as a marketing tool to attract new customers, retain existing ones, and grow profitable sales.

Other key highlights and announcements made during DemandBetter 2011 include:

• DemandTec announced a partnership with the Labovitz School of Business & Economics (LSBE) at the University of Minnesota Duluth (UMD) to support the university's new Retail Marketing Analytics Program (ReMAP).  As the first program of its kind, ReMAP will be offered as an undergraduate major and minor area of study through LSBE at UMD.  ReMAP will provide undergraduate UMD students with an educational curriculum that can be directly applied to rewarding careers in the retail and consumer products industries. 
• DemandTec announced the winners of the inaugural DemandTec Innovation Awards at the Tuesday evening banquet.  This annual, global awards program that recognizes the best uses of DemandTec's software and analytical services by retailers and consumer products companies.  For retailers, the Business Enablement award went to FreshDirect, LLC and the Most Revolutionary awards went to Grupo Pao de Acucar and Target Corporation.  On the consumer products side, the winners were Ocean Spray Cranberries, Inc. for Business Enablement and General Mills for Most Revolutionary.
• DemandTec announced an expansion of its patent portfolio to 30 U.S. and international patents reflecting reflects advancements in science and modeling techniques.
• DemandTec announced that Tops Markets, LLC, a leading grocery retailer in upstate New York and northern Pennsylvania, has renewed its subscription to multiple DemandTec pricing and promotion software services on the network.

"DemandBetter is a premier customer conference where global leaders in the retail and consumer products industries meet to share ideas and learn more about the future of shopper-centric merchandising, sales, and marketing processes," said Dietz.  "We are very pleased with the momentum and energy that defined DemandBetter 2011, and we look forward to welcoming and hosting everyone in San Francisco in 2012."

DemandBetter 2011 was sponsored by Deloitte as a Platinum sponsor, Bain & Company, Booz & Company, FoodLink Online LLC, MicroStrategy, Netezza, an IBM Company, PricewaterhouseCoopers LLP, RivalWatch, and Winston Weber & Associates, Inc. as Gold sponsors, and Avail Intelligence, FICO, Mercent, and The Nielsen Company as Silver sponsors.

For more information on DemandBetter 2012 to be held at the Palace Hotel in San Francisco on April 30 to May 2, 2012, please visit:

• DemandBetter Microsite
• DemandBetter Twitter stream - follow DemandTec via the #DB11 hashtag

About DemandTec

DemandTec (NASDAQ:DMAN) connects more than 350 retailers and consumer products companies, providing common solutions to transact, interact, and collaborate on core merchandising and marketing activities.  DemandTec's services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives.  DemandTec customers have collaborated on nearly four million trade deals.  DemandTec software and analytical services utilize a science-based platform to model and understand consumer behavior.  DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

Media Contact:
Karen Cohen, DemandTec, Inc.
(650) 645-7126
[email protected]

Investor Contact:
Tim Shanahan, DemandTec, Inc.
(650) 645-7103
[email protected]

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.

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