DemandTec Delivers New Collaborative and Analytical Capabilities on the Network

SAN MATEO, Calif., Aug. 8, 2011 /PRNewswire/ -- DemandTec, Inc. (NASDAQ: DMAN), the collaborative optimization network for retailers and consumer products companies, today announced that it has deployed its latest services release and existing customers are actively using the new capabilities on the network. This update delivers several enhancements to support richer collaboration, improved trade planning efficiency and effectiveness, and extended shopper-centric retail planning and promotion capabilities.

Significant enhancements to DemandTec services on the network include:

• DemandTec Connect™ – New moderated user groups facilitate peer collaboration and discussion by sharing DemandTec product usage ideas, suggestions, and roadmap direction. All community members can also maintain a professional biography and photograph to further support peer discovery and joint planning on the network.
• DemandTec Decisions™ – A simplified product workflow increases efficiency for scheduling and visualizing price and promotion activities, and introduces deeper insights through new performance metrics.
• DemandTec End-to-End Promotion Management™ – Embedded shopper insights dashboards introduce forecasts by defined shopper segments.

"This release brings to reality two exciting and unique components of the DemandTec vision: shopper insights at the point of decision and strengthening peer and trading partner collaboration on the network," said Marc Dietz, Vice President of Marketing for DemandTec.

About DemandTec

DemandTec (NASDAQ:DMAN) connects more than 400 retailers and consumer products companies, providing common solutions to transact, interact, and collaborate on core merchandising and marketing activities. DemandTec's services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives. DemandTec customers have collaborated on nearly four million trade deals. DemandTec software and analytical services utilize a science-based platform to model and understand consumer behavior. DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

Media Contact:
Karen Cohen, DemandTec, Inc.
(650) 645-7126
[email protected]

Investor Contact:
Tim Shanahan, DemandTec, Inc.
(650) 645-7103
[email protected]

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.

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