DemandTec and Tops Markets Renew Agreement
Leading grocery retailer drives operational improvements across core marketing and merchandising processes
SAN FRANCISCO, May 10, 2011 /PRNewswire/ -- DemandTec, Inc. (NASDAQ: DMAN), the collaborative optimization network for retailers and consumer products companies, today announced that Tops Markets, LLC, a leading grocery retailer in upstate New York and northern Pennsylvania, has renewed its subscription to multiple DemandTec pricing and promotion software services on the network.
A customer since 2008, Tops leverages DemandTec services across core merchandising and marketing functions that touch pricing, promotion, and collaborative deal management processes. DemandTec End-to-End Promotion Management™ is a comprehensive solution for managing the entire promotion process, from collaborative promotion planning and deal management to in-store execution and post event analysis, and DemandTec Lifecycle Price Optimization™ is a comprehensive solution for pricing the entire store, including new items, regular retails, promoted items, and clearance items.
"At Tops, each store is customized to fit the community it surrounds, requiring countless steps of time-critical workflow. With DemandTec, Tops simplifies and automates promotion, trade, and pricing processes, enabling us to improve productivity so we can focus our time on meeting the dynamic needs of our shoppers," said Kevin Darrington, Chief Operating Officer of Tops Markets.
"Tops uses DemandTec to address one of the key balancing acts facing retailers today --driving operational efficiency while maintaining a focus on the shopper," said Dan Fishback, President and Chief Executive Officer of DemandTec. "We are excited that Tops continues to rely on DemandTec and is renewing multiple services on the network to more effectively manage and streamline marketing and merchandising processes."
About Tops Markets
Tops Markets, LLC, is headquartered in Williamsville, NY and operates 133 full-service supermarkets – 128 company-owned and five franchise locations. With more than 13,000 associates, Tops is a leading full-service grocery retailer in upstate New York and northern Pennsylvania. For more information about Tops Markets, visit the company's website at www.topsmarkets.com.
About DemandTec
DemandTec (NASDAQ:DMAN) connects more than 350 retailers and consumer products companies, providing common solutions to transact, interact, and collaborate on core merchandising and marketing activities. DemandTec's services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives. DemandTec customers have collaborated on nearly four million trade deals. DemandTec software and analytical services utilize a science-based platform to model and understand consumer behavior. DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.
DemandTec Safe Harbor
This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.
Media Contact:
Karen Cohen, DemandTec, Inc.
(650) 645-7126
[email protected]
Investor Contact:
Tim Shanahan, DemandTec, Inc.
(650) 645-7103
[email protected]
DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.
SOURCE DemandTec, Inc.
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