DemandTec and Farmacias Ahumada Extend Agreement

SAN MATEO, Calif., July 21, 2011 /PRNewswire/ -- DemandTec, Inc. (NASDAQ: DMAN), the collaborative optimization network for retailers and consumer products companies, today announced that Farmacias Ahumada S.A. (FASA), the largest drugstore chain in Latin America, has extended its subscription to DemandTec's Everyday Price Optimization software service on the network for its retail stores in Chile.  

FASA began working with DemandTec in 2007 and currently uses Everyday Price Optimization in Mexico and Peru.  With the extension into Chile, FASA will use the service to strategically price items across all 1,200 retail stores.  FASA leverages DemandTec to enable more shopper-centric pricing, manage competitive changes, and quickly react to market dynamics with price adjustments.  Using DemandTec's advanced analytical capabilities, FASA evaluates multiple pricing scenarios across store banners and geographies, and forecasts the results of their pricing strategy before executing prices at the store level.

"Since implementing DemandTec solutions, FASA has become more efficient and accurate in managing prices, and we look forward to extending the capabilities across Chile," said Roberto Montalva, Manager of Pricing and Market Studies at FASA.  "DemandTec's science-based analytical platform helps us gain a better understanding of how our customers respond to pricing changes.  These insights allow us to quickly and strategically analyze different price points across all our geographical locations including Chile, Mexico, and Peru."

Everyday Price Optimization is a component service of DemandTec Lifecycle Price Optimization™, a comprehensive solution for managing and optimizing pricing across the entire store.  The solution, which also includes the Everyday Price Management, Markdown Optimization, and Promotion Planning & Management software services, enables retailers to understand, predict, and influence consumer demand in order to achieve financial and price image objectives.

"For more than 40 years, FASA has achieved great success by keeping the customer at the center of all merchandising and marketing decisions, including pricing strategy," said Dan Fishback, President and Chief Executive Officer at DemandTec.  "We are committed to providing the most advanced analytical services on the DemandTec network so global leaders like FASA can drive continued profits and long-term customer loyalty."

About FASA

Farmacias Ahumada S.A. (FASA) is the largest drugstore chain in Latin America with a network of more than 1,200 pharmacies in Chile, Peru, and Mexico.   FASA's principal activities are purchasing and selling medicines, nutritional supplements, beauty, hygiene, baby and personal care products and other articles of convenience.  Its main trademarks in each country are Farmacias Benavides (Mexico) and Boticas Fasa (Peru).  The company is based in Santiago, Chile.

About DemandTec

DemandTec (NASDAQ:DMAN) connects more than 400 retailers and consumer products companies, providing common solutions to transact, interact, and collaborate on core merchandising and marketing activities.  DemandTec's services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives.  DemandTec customers have collaborated on nearly four million trade deals.  DemandTec software and analytical services utilize a science-based platform to model and understand consumer behavior.  DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

Media Contact:  
Karen Cohen, DemandTec, Inc.  
(650) 645-7126
[email protected]

Investor Contact:
Tim Shanahan, DemandTec, Inc.
(650) 645-7103
[email protected]

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec

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