Demand for lia sophia® Jewelry Explodes in the Wake of Company's Announcement it is Winding Down

NEW YORK, Dec. 8, 2014 /PRNewswire/ -- lia sophia® reported surging customer orders for its high quality jewelry following the announcement last week that the company was winding down after 43 years in business. The high volume of phone and online traffic overloaded the company's systems which have been upgraded to handle the volume.

The surge in demand followed the unprecedented customer offers announced last week. All jewelry items in lia sophia's® current 2014 Fall/Winter Style Guide are now available to customers at 50% off through company Advisors until the end of December 2014. Additionally, customers may purchase previous collections at 70% off at lia sophia's® first ever ecommerce site, www.shopliasophia.com.

Starting December 10^th, items from lia sophia's® Red Carpet Collections™ which have been worn by celebrities from Carrie Underwood to Oprah, will all be available at 70% off.

lia sophia® cautioned that supplies of some products may soon be exhausted, given the escalation in demand following the company's previous announcement last week that it planned to discontinue operations in the near future. The company has had to add extra technology resources to handle the demand.

Flash deals and news related to jewelry sales will be updated on lia sophia's® Facebook page www.facebook.com/liasophia.

"We are delighted to provide our customers with the opportunity to purchase lia sophia® jewelry at never before seen prices in time for the holidays. The discounts are unprecedented and only available while supplies last," Company CEO Tory Kiam said.

About lia sophia
Founded in 1971, lia sophia® is a family-owned, fashion jewelry company whose products are sold directly to customers through an international network of independent sales Advisors. Based outside Chicago, the company offers thousands of styles of affordable, high-quality, fashion-forward jewelry (including "New & Now" and lia sophia® Red Carpet Collections™ ). More information on lia sophia® can be found at www.shopliasophia.com, www.liasophia.com, www.youtube.com/liasophia, www.facebook.com/liasophia, on Instagram @liasophiajewelry and Twitter @liasophia.

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SOURCE lia sophia