Delta Partners with LivingSocial to Launch Custom Destination Deals for Travelers

delta.com becomes first website with custom offers targeted to upcoming travel destinations

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Jul 29, 2011, 08:45 ET

ATLANTA, July 29, 2011 /PRNewswire/ -- Delta Air Lines (NYSE: DAL) today launched LivingSocial destination-specific deals offering delta.com customers targeted offers during their trip. Customers can sign up for LivingSocial offers when they access their My Trips summary on Delta's website. Offers are specific to the dates and location related to the customer's upcoming trip.

(Logo: http://photos.prnewswire.com/prnh/20090202/DELTALOGO )

"The new LivingSocial feature on delta.com extends the personalized travel experience we provide on delta.com by providing deals beyond the airport," said Bob Kupbens, Delta's vice president – eCommerce. "Delta continues to innovate by providing fast, convenient customer-friendly interactions through delta.com, in-flight Wi-Fi, mobile applications and industry-leading social networking tools."

Delta redesigned the My Trips section of delta.com in August 2010 with personalized offers for customers including hotel, airport parking, car rental and other ground transpiration options. Today, delta.com customers also can use My Trips to access international Economy Comfort seating options and the domestic perks provided by LivingSocial.

"Curating travel experiences that surprise and delight our members has long been a commitment of LivingSocial, as evidenced by the great Adventures and Escapes packages we offer everyday," said Doug Miller, senior vice president of New Business Initiatives at LivingSocial. "Partnering with Delta Air Lines to offer destination-specific deals allows members to receive same types of local deals and experiences they're used to getting at home no matter their final destination."

Today's launch continues Delta's travel technology improvements over the past twelve months including:

The first online baggage tracking capabilities for airline customers;
Wi-Fi availability on every domestic mainline flight, totaling 2,200 flights daily. Delta also will offer Wi-Fi on its entire dual-class regional fleet of 254 aircraft by the end of 2011;
More than 8,100 new power outlets available at Delta recharging stations throughout more than a dozen U.S. airports featuring 110-volt and USB charging capabilities;
Mobile apps for the iPhone, BlackBerry and Android that let customers check in, view flight status, review SkyMiles account balance, access their boarding passes, view flight schedules, get airport information, check the weather, rebook their flight and even store an airport parking location;
The industry's first social media 'Ticket Counter' to offer travel booking capability and flight check-in directly from its Facebook page and other social media sites;
24-hour online customer support through @DeltaAssist via Twitter; and
A newly designed, more intuitive delta.com experience. Delta's website was recently named Best of the Web for performance and reliability by Compuware Gomez

Delta's is in the midst of a more than $2 billion investment in the customer experience through 2013. In addition to the complete installation of Wi-Fi on its mainline domestic fleet, Delta will offer full flat-bed seats on more than 160 widebody aircraft, feature personal, in-seat entertainment for both BusinessElite and Economy class customers on all widebody flights, and complete new terminal facilities for international customers at its two largest global gateways – Atlanta and New York-JFK.

About LivingSocial

LivingSocial helps people around the world find, share, and enjoy great local deals and new experiences. We'll help you get more out of your city. Through its daily deal e-mails and alerts, LivingSocial introduces members to handpicked local businesses, products, or services each day at savings of 50% or more. With a range of products for different interests, like Families and Adventures, LivingSocial helps surprise members with the perfect deal for them. Other services include LivingSocial Escapes, which features easy "vacations in a box" to leading destinations, and LivingSocial Instant, which helps members discover real-time discounts at nearby restaurants, stores, and businesses. LivingSocial works with each merchant partner to create customized marketing solutions that attract and retain loyal, long-term customers. Based in Washington, D.C., LivingSocial now has 40 million members in 21 countries.

About Delta

Delta Air Lines serves more than 160 million customers each year, and was named by Fortune magazine as the most admired airline worldwide in its 2011 World's Most Admired Companies airline industry list. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 355 destinations in 65 countries on six continents. Headquartered in Atlanta, Delta employs 80,000 employees worldwide and operates a mainline fleet of more than 700 aircraft. A founding member of the SkyTeam global alliance, Delta participates in the industry's leading trans-Atlantic joint venture with Air France-KLM and Alitalia. Including its worldwide alliance partners, Delta offers customers more than 13,000 daily flights, with hubs in Amsterdam, Atlanta, Cincinnati, Detroit, Memphis, Minneapolis-St. Paul, New York-JFK, Paris-Charles de Gaulle, Salt Lake City and Tokyo-Narita. The airline's service includes the SkyMiles frequent flier program, a world-class airline loyalty program; the award-winning BusinessElite service; and more than 50 Delta Sky Clubs in airports worldwide. Delta is investing more than $2 billion through 2013 in airport facilities and global products, services and technology to enhance the customer experience in the air and on the ground. Customers can check in for flights, print boarding passes, check bags and review flight status at delta.com.