Delta Expands Mileage Redemption Options with New 'SkyMiles Marketplace'

SkyMiles members can now use miles for hotels, car rentals, merchandise, and more

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Jan 22, 2010, 09:30 ET

ATLANTA, Jan. 22 /PRNewswire-FirstCall/ -- Delta Air Lines (NYSE: DAL) has launched an online marketplace to provide all SkyMiles members with a new way to redeem miles for hotel rooms, car rentals and merchandise. Delta teamed up with LoyaltyEdge from American Express to leverage its rewards program experience and extensive redemption offerings to provide the online SkyMiles Marketplace. SkyMiles members can now redeem miles – or a combination of miles and money – in new ways with more choice and flexibility by visiting marketplace.delta.com.

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The SkyMiles Marketplace offers a customer-friendly online experience for members who are looking for additional ways to use Miles. The marketplace offers more than 6,000 items, including:

Hotel room and car rental bookings
Appliances and personal electronics
Sports and leisure apparel
Luggage, handbags, jewelry and other accessories

"We are starting the year with exciting and innovative new options for our members to redeem their miles," said Jeff Robertson, vice president - SkyMiles program. "The SkyMiles Marketplace provides all SkyMiles members with new travel-related redemption opportunities and brand-name retail merchandise and helps deliver on Delta's commitment to lead the industry in building a best-in-class loyalty program."

"Based on our long history in the loyalty business, we know that a valuable rewards program builds strong customer loyalty and engagement, resulting in long-term relationships," said Ralph Andretta, executive vice president, Cardmember Services, American Express. "We've created LoyaltyEdge from American Express to team up with key strategic partners to help develop or enhance their loyalty programs. We're delighted to be working with Delta to provide the enhanced SkyMiles Marketplace and offer SkyMiles members more choice and flexibility in the way they can use their miles."

Through the relationship, LoyaltyEdge will provide the SkyMiles Marketplace's e-commerce portal and redemption offerings.

The award-winning Delta SkyMiles program offers members multiple mileage-earning opportunities when flying Delta, Delta Shuttle, Delta Connection carriers, Delta AirElite and other SkyTeam airlines. Additional mileage-building opportunities are offered through more than 140 worldwide partners such as the Delta SkyMiles Credit Card from American Express (available in the U.S. and 11 other countries), Delta SkyMiles Check Card, participating hotels, car rental companies, restaurants, SkyMilesShopping.com, floral and gift retailers, financial and realty services, and more. Now in its 28th year, SkyMiles is one of the longest-running and most successful loyalty programs in the travel industry. It was named "Best Domestic Frequent Flyer program" for 2007 through 2009 by readers of Executive Traveler magazine and "Best Frequent Flyer Program" for 2006 through 2009 by Business Traveler magazine.

About LoyaltyEdge from American Express

LoyaltyEdge is a new business leveraging American Express' loyalty program expertise, processes and capabilities to create customized loyalty solutions. LoyaltyEdge is focused on helping businesses develop and/or enhance their loyalty programs and drive additional business growth.

American Express

American Express Company (www.americanexpress.com) is a leading global payments, network and travel company founded in 1850.

About Delta Air Lines

Delta Air Lines, the world's No. 1 airline, serves more than 160 million passengers each year. With its unsurpassed global network, Delta and the Delta Connection carriers offer service to 368 destinations in 66 countries on six continents. Delta employs more than 70,000 employees worldwide and operates a mainline fleet of nearly 800 aircraft. A founding member of the SkyTeam global alliance, Delta participates in the industry's leading trans-Atlantic joint venture with Air France KLM. Including its worldwide alliance partners, Delta offers customers more than 16,000 daily flights, with hubs in Amsterdam, Atlanta, Cincinnati, Detroit, Memphis, Minneapolis-St. Paul, New York-JFK, Paris-Charles de Gaulle, Salt Lake City and Tokyo-Narita. The airline's service includes the SkyMiles frequent flier program, the world's largest airline loyalty program; the award-winning BusinessElite service; and more than 50 Delta Sky Clubs in airports worldwide. Customers can check in for flights, print boarding passes, check bags and flight status at delta.com.

Terms and conditions:

SkyMiles Marketplace is for use only by SkyMiles program members. Merchandise may be shipped only within the 50 United States and Puerto Rico. All awards are subject to availability. All SkyMiles Marketplace terms and conditions and all SkyMiles program rules apply. To review the rules, see SkyMiles Membership Guide & Program Rules. All offers and awards are subject to the terms and conditions of each individual merchant. Offers, rules and participating merchants are subject to change without notice. Offers are void where prohibited by law. Other restrictions may apply. ©2010 Delta Air Lines, Inc.

SOURCE Delta Air Lines