Delta and Chelsea Football Club Strike Sponsorship Deal

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Jun 24, 2015, 08:00 ET

LONDON, June 24, 2015 /PRNewswire/ -- Delta Air Lines (NYSE:DAL) has inked a new three-year deal with Chelsea Football Club as the club's official airline sponsor, again bringing together two major international brands.

Delta and Chelsea FC, the English Premier League and Capital One Cup champions, first joined forces in 2012 and since then have worked together to bring the airline's 170 million annual passengers closer to the club. Chelsea players have joined Delta customers and employees in numerous events around the world showcasing Delta's products and services and shared global scope.

"Chelsea Football Club and Delta are both winning brands and since the partnership began three years ago, both have gone from strength to strength," said Perry Cantarutti, Delta's Senior Vice President – Europe, Middle East and Africa. "We look forward to another three great years and to working with the club in promoting their activities in the United States."

Chelsea's Managing Director, Christian Purslow, added: "We are delighted to be entering into a new phase of our partnership with Delta Air Lines, the world's biggest airline. Rated by Fortune magazine as one of the world's most admired companies Delta Air Lines has the profile, reach and reputation which fit perfectly with our strategy of partnering with a small group of world-class companies.

"Over the next three years we look forward to Delta continuing to help us tell Chelsea's story all over the world, particularly in their home market in America, where they are such an established and recognised presence."

Delta is the exclusively designated "Official Airline Partner of Chelsea FC" and the agreement gives Delta LED exposure at each home game and on the Chelsea FC website. The Delta logo will also be included on media backboards for interviews conducted at Chelsea's stadium around Premier League home matches. The Delta 360˚ Lounge will also remain at Stamford Bridge.

Delta is synonymous with sport in the United States where the airline is the official airline sponsor of sixteen leading U.S. sports teams including baseball's New York Yankees, hockey's Los Angeles Kings, American football's Minnesota Vikings as well as Super Bowl winners Seattle Seahawks. This summer, Delta will welcome the Chelsea team as they tour the United States, playing matches in New Jersey, Charlotte and Washington D.C.

Delta flies to 335 destinations across six continents, and alongside partner Virgin Atlantic, operates up to 39 flights a day from the U.K. to North America.

Delta Air Lines serves more than 170 million customers each year. Delta was named to FORTUNE magazine's top 50 World's Most Admired Companies in addition to being named the most admired airline for the fourth time in five years. Additionally, Delta has ranked No.1 in the Business Travel News Annual Airline survey for four consecutive years, a first for any airline. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 335 destinations in 64 countries on six continents. Headquartered in Atlanta, Delta employs nearly 80,000 employees worldwide and operates a mainline fleet of more than 700 aircraft. The airline is a founding member of the SkyTeam global alliance and participates in the industry's leading trans-Atlantic joint venture with Air France-KLM and Alitalia as well as a newly formed joint venture with Virgin Atlantic. Including its worldwide alliance partners, Delta offers customers more than 15,000 daily flights, with key hubs and markets including Amsterdam, Atlanta, Boston, Detroit, Los Angeles, Minneapolis/St. Paul, New York-JFK, New York-LaGuardia, Paris-Charles de Gaulle, Salt Lake City, Seattle and Tokyo-Narita. Delta has invested billions of dollars in airport facilities, global products, services and technology to enhance the customer experience in the air and on the ground. Additional information is available on the Delta News Hub, as well as delta.com, Twitter @DeltaNewsHub, Google.com/+Delta, Facebook.com/delta and Delta's blog takingoff.delta.com.