Deloitte Report Finds China and Other Emerging Markets Will Likely Have a Significant Impact in 2011 on the Global Forest, Paper, and Packaging Industry
NEW YORK, Jan. 27, 2011 /PRNewswire/ -- A new report by Deloitte Touche Tohmatsu Limited, Compass 2011: Global forest, paper, and packaging sector outlook, reveals that the emergence of China as a consumer and producer of wood and paper products has begun to have a tangible impact on the structure of that global industry. Where historically the sector was regionalized, the increasing influence of new players in emerging markets—due to their need for both raw materials and products to meet booming domestic demand—will likely alter the way the industry operates on a global basis and present unique opportunities for 2011.
According to the report, capital continues to migrate to emerging markets because of the high-growth potential and increase in returns on investments.
"While emerging markets are helping to boost the overall forest, paper, and packaging (FP&P) industry, key markets, which include North America and Europe, are challenged with modest increases in demand," says John Dixon, Deloitte Touche Tohmatsu Limited Global FP&P industry group leader. "Companies in North America and Europe will need to learn how to compete with the deep-pocketed, state-backed companies in emerging markets. As these companies become more global and buy overseas assets, they will present a different competitive profile to traditional players."
He continues, "The bright side in North America is that the discipline exhibited during the recession was different than in past downturns, where prices would plummet due to extremely volatile movement. This has not happened in the current recovery and it points to solid, pragmatic, and reasonably consolidated segments that appear ready for any improvement in market conditions."
In Europe, the FP&P industry experienced a nine percent production increase in 2010 in the paper/paperboard segment. This growth is attributed to the strong third-quarter results in 2010. The housing market in Europe is expected to grow modestly in 2011, offering the FP&P sector future growth potential.
According to the report, there are still challenges that companies face in the industry worldwide, such as talent and overcapacity. In the West, the challenge will be demonstrating that a career in FP&P has a future, in order to attract a highly skilled, innovative, and internationally mobile workforce. For companies in the East, the talent challenge lies in finding ways to advance individual skills and sharpen industry experience.
Cross-border activity is increasing, and overseas investments in China and South America are likely to occur as domestic sales increase. North America and Europe are still recovering and face challenges as emerging markets continue to consume an increased portion of the industry market share.
"As the global recovery continues, companies in the FP&P sector will need to look for new opportunities and customers to help advance the future of the industry," says Dixon.
To access Compass 2011: Global forest, paper, and packaging sector outlook, please visit www.deloitte.com/manufacturing.
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Deloitte provides audit, tax, consulting, and financial advisory services to public and private clients spanning multiple industries. With a globally connected network of member firms in more than 150 countries, Deloitte brings world-class capabilities and deep local expertise to help clients succeed wherever they operate. Deloitte's approximately 170,000 professionals are committed to becoming the standard of excellence.
Deloitte Touche Tohmatsu Limited Global Manufacturing Industry Group
The Global Manufacturing Industry Group of the member firms of Deloitte Touche Tohmatsu Limited is comprised of more than 750 partners and 12,000 industry professionals in over 45 countries. The group's deep industry knowledge, service line experience, and thought leadership allows them to solve complex business issues with member firm clients in every corner of the globe. Deloitte member firms attract, develop, and retain the very best professionals and instill a set of shared values centered on integrity, value to clients, and commitment to each other and strength from diversity. Deloitte member firms provide professional services to 84% of the manufacturing industry companies on the Fortune Global 500®. For more information about the Global Manufacturing Industry Group, please visit www.deloitte.com/manufacturing.
SOURCE Deloitte Touche Tohmatsu Limited
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