Deloitte Postdigital Enterprise Helps Businesses Leverage Disruptive Technologies

New market offering provides holistic views on stakeholder engagement

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Dec 12, 2011, 09:37 ET

NEW YORK, Dec. 12, 2011 /PRNewswire/ -- The convergence of the five disruptive postdigital technologies – social, mobile, cloud, analytics and cyber intelligence – is altering the way organizations respond to stakeholders needs. Harnessing the power of today's technologies to effectively engage clients and employees and to empower them with better, real-time information is the objective of Deloitte Postdigital Enterprise, a new Deloitte Center of Excellence launched today.

"The confluence of postdigital technologies has the capability to disrupt traditional business models," says Janet Foutty, national managing director, technology, Deloitte Consulting LLP. "Therefore, as individual behaviors and overall expectations change, enterprises should shift their focus and redesign their operational process in order to evolve and stay relevant to their core audiences. Deloitte Postdigital Enterprise brings deep cross-functional knowledge to lead the market and our clients into the postdigital era."

Deloitte Postdigital Enterprise offers a composite view to a number of business challenges and opportunities spurred by technology disruption, including:

Restructuring marketing resources to directly engage consumers while reducing spend in traditional channels.
Managing the on premises/off premises customer experience.
Empowering managers to use social data to make quicker and better informed decisions.
Identifying the value of software developer communities for extending consumer reach.
Consolidating and reimagining the physical workplace while making workforces more virtual.

"The postdigital world stands to impact businesses profoundly via industry restructuring, business ecosystem disruptions and changing enterprise collaboration," says Mike Fucci, principal, Deloitte Consulting LLP and national managing director for markets & services. "Therefore technology platforms should be designed to support and inform complex human interactions and to narrow the gap for clients, consumers and employees between the current and future applications of social, mobile, cloud, analytics and cyber intelligence technologies."

The Deloitte Postdigital Enterprise leadership team includes Bill Briggs, director and deputy chief technology officer, Deloitte Consulting LLP and Suketu Gandhi, principal, Deloitte Consulting LLP and national Postdigital Enterprise market offering leader.

For more information about Deloitte Postdigital Enterprise and other Center of Excellence offerings, please visit http://www.deloitte.com/us/postdigital.

As used in this document, "Deloitte" means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.