Deloitte Launches Lift Acceleration Program™ Focused on Helping Businesses Improve Customer Acquisition, Growth and Profitability

Deloitte Digital builds on Adobe Experience Platform and Adobe Experience Cloud to empower companies with a single, real-time view of the customer

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Deloitte Digital

Dec 09, 2019, 09:00 ET

NEW YORK, Dec. 9, 2019 /PRNewswire/ -- Today, Deloitte Digital launched a first-of-its-kind joint global strategic program, created to bring together customer and audience data in real-time, activate smart customer decisions and deliver personalized moments across a customer's experience with an organization. Lift Acceleration Program™ combines the power of Hux by Deloitte Digital with Adobe Experience Platform and Adobe Experience Cloud to empower organizations with a true single view of the customer, higher customer engagement and superior business performance.

Lift Acceleration Program helps organizations become more customer-centric, optimizing the journey for two outcomes: improved acquisition and increased customer lifetime value. At the core of Lift Acceleration Program is its proprietary operating model with an emphasis on Key Performance Indicator (KPI) ownership and closed-loop processes. This model allows Lift Acceleration Program to measure the customer moments that matter, creating insights into customer behavior beyond financials. These insights are then used within a single-source-of-truth data platform digitally instrumented through Deloitte and Adobe products and infrastructure.

"In today's world, the discipline and art of managing customer value has been neglected," said Barbara Venneman, Global Head of Deloitte Digital's Advertising, Marketing & Commerce practice. "While many companies only focus on KPI's, Lift Acceleration Program can raise 14+ Customer Experience Performance Indicators (CPI's) including marketing and paid media effectiveness, customer targeting, reach and relevance, acquisition, conversion, owned and earned media performance, sales, length and profitability of the relationship and overall customer happiness. With Lift Acceleration Program, we aim to empower organizations to make the right decisions across all stages of the customer journey, by establishing the right operating model, culture, digital foundations and connections – between people, systems, data, insights, and products."

Lift Acceleration Program centers around helping organizations across a variety of industries with three main objectives; building connections through the human experience of customers; personalizing the moments that matter in people's lives through emotional connections that inspire and drive bottom-line results; and implementing leading customer engagement practices with cutting-edge digital experience platforms to achieve increasingly higher levels of business performance.

Adobe Experience Platform (AEP) is the first purpose-built customer experience management platform. Offering real-time customer profiles, actionable intelligence, open and extensible architecture, Adobe Experience Platform makes delivering personalized customer experiences at scale a reality.

"Delivering personalized customer experiences across an increasingly complex network of fragmented touch points seamlessly and at scale requires a breadth of expertise and collaboration within and across organizations," said Matt Thompson, executive vice president, Worldwide Field Operations, Adobe. "Deloitte brings the know-how and expertise to design the right operating model and customer engagement platform to help enterprise customers realize the full potential of becoming data-driven, customer-centric businesses."

For more information on the Deloitte Lift Acceleration Program, contact Ryan Alderman, principal, Deloitte Consulting LLP.

About Deloitte
Deloitte provides industry-leading audit, consulting, tax and advisory services to many of the world's most admired brands, including nearly 90% of the Fortune 500® and more than 5,000 private and middle market companies. Our people work across the industry sectors that drive and shape today's marketplace — delivering measurable and lasting results that help reinforce public trust in our capital markets, inspire clients to see challenges as opportunities to transform and thrive, and help lead the way toward a stronger economy and a healthy society. Deloitte is proud to be part of the largest global professional services network serving our clients in the markets that are most important to them. Our network of member firms spans more than 150 countries and territories. Learn how Deloitte's more than 312,000 people worldwide make an impact that matters at www.deloitte.com.

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SOURCE Deloitte Digital