Deloitte Digital's EngageMe Accelerates Customer Engagement in Today's Digital Age

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Sep 17, 2015, 12:01 ET

SAN FRANCISCO, Sept. 17, 2015 /PRNewswire/ -- Deloitte Digital announces the extension of EngageMe to include new cloud-based applications to expand the number of industry alternatives offered. EngageMe is Deloitte's powerful offering built on the Salesforce App Cloud. The offering, Fullforce certified by Salesforce, enables organizations to accelerate their cloud and omni-channel journeys while driving improved customer acquisition and retention. EngageMe utilizes the Salesforce App Cloud in combination with Deloitte Digital's differentiated assets to increase engagement and to drive one-to-one personalized conversations.

Tailoring the customers' experiences to their unique needs is critical to driving acquisition and retention. With specific offerings focused on enhancing customer and employee engagement in financial services, insurance and wealth management, media, retail, technology and telecommunications, EngageMe integrates leading practices and industry trends into each of its sector specific offerings. EngageMe offers the flexibility to either enhance existing applications or provide an entirely new application custom built for the client's needs.

"There is an enormous opportunity for companies to drive deeper relationships across multiple channels, delivering a highly relevant content experience," said Julie Miller, principal, Deloitte Consulting LLP. "Our offerings are designed to help our clients tap into the power of social, mobile and connected cloud technologies to engage with their customers in a truly personalized way."

"Salesforce is excited to see EngageMe expand to address industry needs," said Kori O'Brien, vice president, global alliances and industry solutions, Salesforce. "We work closely with Salesforce Fullforce Solution partners, like Deloitte Digital, to ensure our customers benefit from our partner's industry expertise with Salesforce's Customer Success Platform."

The EngageMe accelerators capitalize on Deloitte Digital's breadth of experience to drive deeper consumer relationships across multiple channels, delivering a highly relevant content experience that spans the consumer life cycle. Regardless of industry, EngageMe is designed to offer clients:

Increased engagement: Customers receive personalized messages to increase engagement that use profile, location, interaction and purchase data direct from Salesforce.
Automated multichannel campaigns: Marketing teams are empowered to automate, run and tweak campaigns providing content anywhere, anytime and on any device.
Accessible insight and analytics: Every interaction connected to an event, offer, subscription or download, provides additional data that allows for quick marketing segmentation and a holistic view of customer behavior.

Personalized app experience

Through a dynamic immersive experience, Deloitte's app provides suggested product and premium content listings, relevant event invitations and offer redemptions that connect with contextually aware marketing activities.

Salesforce Fullforce Solutions

Salesforce Fullforce Solutions are systems integrator or consulting partner offerings recognized for their specialization in priority Salesforce industries and other key solution areas. Fullforce Solution partners have demonstrated expertise and receive Salesforce go-to-market support, executive sponsorship and guidance as part of the Salesforce Partner Program.

About Deloitte Digital

Deloitte Digital is creating a new model for a new age — a digital consulting agency. That means bringing together all the creative and technology capabilities, business acumen and industry insight needed to help transform our clients' businesses with digital. With Deloitte Digital's end-to-end capabilities, clients bring their biggest challenges, knowing we've got what it takes to bring a new business vision to life. Let us show you how. www.deloittedigital.com.

Deloitte Digital's Global Salesforce Alliance

Deloitte Digital's alliance with Salesforce helps Deloitte Digital meet the emerging needs of its clients by providing multinational and international companies with social and mobile cloud computing technologies. Global Salesforce delivery capability is available through the Deloitte Touche Tohmatsu Limited network of member firms, including practices in more than 28 countries.

From first contact to final delivery, our global teams are equipped to use Salesforce's social, CRM and mobile technologies to improve the way your customers work, play and communicate. Visit us at Dreamforce booth N1401 or www.deloitte.com/salesforce.

As used in this document, "Deloitte" means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

Salesforce, Salesforce App Cloud, Fullforce, Dreamforce and others are trademarks of salesforce.com, inc.

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SOURCE Deloitte Digital