Deloitte: Corporate Travel Reaches its Cruising Altitude

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Jul 17, 2024, 08:01 ET

After a slow ascent, business travel appears poised to meet or exceed pre-pandemic levels, despite headwinds from high prices and sustainability goals

NEW YORK, July 17, 2024 /PRNewswire/ --

Key takeaways

Amid rising prices and increasing trip frequency, 73% of travel managers surveyed expect their companies’ travel spend to climb in 2024, and 58% expect it to increase in 2025, with those projecting gains expecting an average rise of 14-15% each year, according to Deloitte's 2024 Corporate Travel Report.

Corporate travel spend by U.S. companies is expected to grow between 8% and 12% to meet or exceed pre-pandemic levels by the end of 2024.
Amid rising prices and increasing trip frequency, 73% of travel managers surveyed expect their companies' travel spend to climb in 2024, and 58% expect it to increase in 2025, with those projecting gains expecting an average rise of 14-15% each year.
Live events are among the top growth drivers for corporate travel, as 6 in 10 business travelers surveyed expect to attend a conference, trade show or exhibition this year.
Client-related travel remains a top driver of trip frequency, as 1 in 5 frequent travelers say they travel for sales or project work more than once a month.
Companies may look to mitigate costs through compliance tools, though only 56% of travelers surveyed who are aware of the company booking platform say they always book trips through these managed channels.
Travel managers surveyed report significant progress on the sustainability front in the past year, as companies shift to identifying new metrics and increased certifications in the booking path.
Return-to-work still influences travel as companies continue identifying opportunities for in-person interaction.

Why this matters
While leisure travel has taken off post-pandemic, corporate travel has been slower to recover. As companies evaluate when and how employees should travel, they are faced with high prices, sustainability requirements, and the impact of hybrid and remote work. In its new report, "Upward Climb with Uphill Struggles: 2024 Deloitte Corporate Travel Report," Deloitte examines how companies are balancing the need for more face-to-face interaction with financial and environmental considerations.

Corporate travel continues to climb
After several years of historically low volume, corporate travel appears to be finding its post-pandemic stabilization. By the end of 2024, Deloitte predicts U.S.-based companies' travel spend is expected to reach, and perhaps surpass, pre-pandemic levels. What's more, most of those surveyed traveling for work again say they enjoy it.

Business travelers are packing their briefcases more regularly, as trip frequency per-traveler is up compared to last year. In 2024, 20% of travelers expect to take six to 10 trips (versus 15% in 2023), and 10% say they will take more than 10 trips (up from 7% in 2023).
Company travel spend is on the rise. Most travel managers surveyed expect their organizations' spend to grow in both 2024 (73%) and 2025 (58%). For those projecting gains, expectations average out to 14-15% each year. However, travel managers expect that to slow by a couple of percentage points come 2025.
Amid the return to conference rooms and airport lounges, 83% of those surveyed consider business travel to be overall "enjoyable," and they see both professional and personal value in it. About half place networking opportunities (51%) and exploring different cities (47%) among the top three benefits of business travel.
Many travelers surveyed also find chances to enjoy the trip without the business: Two-thirds of corporate travelers say they extended a business trip for leisure in 2023. One in 7 say they did so three or more times.

Conferences and clients drive travel demand
Events and exhibitions are playing a role in corporate travel growth, as well as client visits, as many seek to reignite in-person collaboration.

More than 6 in 10 business travelers (63%) surveyed expect to attend at least one conference in 2024, while half of travel managers rank industry events among the top two growth drivers.
While more employees are traveling to attend conferences, they are traveling more often for clients, Deloitte found. Among frequent travelers, about 1 in 5 surveyed say that they traveled once per month or more in the first half of 2024 for client project work (23%) or sales and client relationship building (21%), compared to just 13% for conferences and exhibitions.
International travel is also on the rise and stirring demand, increasingly toward trips beyond North America. Travel managers surveyed expect international trips' share of total spend to increase slightly through 2025, pointing to the easing of entry requirements as the third-biggest driver of 2024 trip growth, behind live event attendance and budget increases.
Return-to-office protocols have a waning impact on business travel, as 1 in 5 travel managers cite significant return-to-office by client base and significant return-to-office by respondent's company as the top two drivers of increased travel.

Key quote
"Business travel has been slower to come back following pandemic slowdowns, but this could be the year that it accelerates to new heights. More employees are traveling for business — and enjoying it — underscoring that in-person connection often remains a critical component. As companies see a renewed benefit in the opportunities business travel provides, business leaders can capitalize on the enthusiasm and prioritize travel experiences that are valuable to both the organization and employee."

— Eileen Crowley, vice chair, Deloitte & Touche LLP, and U.S. transportation, hospitality and services attest leader

Costs impact corporate travel's bottom line
Amid higher prices for airfare and paid lodging, travel managers surveyed say pricing's impact on travel volume is 1.5 times more significant than budget cuts. Most seek to mitigate costs by increasing booking compliance through company booking tools, though getting travelers to use them presents a challenge.

Nearly one-quarter (22%) of travel managers surveyed say that high prices are the biggest drag on trip volume for their companies, and 40% put prices in the top two.
Higher costs also present issues for travel suppliers, as many travel managers say suppliers have moved toward tougher negotiating stances.
In an effort to mitigate costs, 55% of travel managers surveyed cite booking compliance as a top cost control measure, ahead of all other options. Another half of travel managers report that their companies are encouraging or mandating lower-cost flights.
However, only 56% of travelers who are aware their company has a corporate booking tool or agency say they always book trips through these managed channels.
While frequent travelers may seem more likely to eschew compliance tools, responses indicate age is a stronger predicter of booking compliance than travel frequency: GenX and Boomers are significantly less likely to say they always use managed channels.
Flexibility and loyalty matter for those booking direct. The biggest driver of booking direct with suppliers is easier management of trip changes, followed by earning loyalty points.
For those surveyed turning to online travel agents, they do so to find the best deal (56% for airfares and 61% for hotels) followed by easier shopping (46% for airfares and 35% for hotels) and change management (39% for airfares and 38% for hotels).

Companies are still mapping the route for sustainable travel
For many organizations, balancing the increased demand for more travel with sustainability goals is top-of-mind. Companies are making progress toward more visibility into their environmental impact, but most travel managers surveyed still say emissions targets will hinder travel.

Most travel managers believe companies need to reduce travel to meet 2030 sustainability goals. More than half say they need to cut trips by 10 to 20%.
Meanwhile, more travel managers surveyed report their companies have moved toward adoption of travel-related sustainability measures, encouraging and enabling employees to make greener travel choices. One-third of travelers confirm their companies are encouraging them to choose more sustainable providers when traveling for business.
Overall, companies are more prepared and active in their approach to sustainable travel this year: 46% say they have a strategy in place to assign travel emission budgets to teams and individuals, up from 30% in 2023.
Despite efforts from their organizations, travelers surveyed are slow to adopt sustainable travel booking. Only 1 in 10 corporate travelers say they always factor carbon emissions into flight selection, while nearly half do it on occasion. Similarly, 1 in 10 say they always consider sustainability ratings when choosing hotels, while 53% do it on occasion.
Nearly half of travel managers surveyed say that before investing in more concrete integration of sustainability in their travel purchasing path, they want to be more convinced travelers will take action.

Key quote
"The stabilization of corporate travel holds both opportunities and challenges as the industry adapts to new norms and priorities. Travel buyers and suppliers should work together to navigate these shifting dynamics. As companies manage pricing pressures, suppliers who lean into flexibility to help companies meet employee expectations can build loyalty and be well-positioned for the road ahead."

— Kate Ferrara, vice chair, Deloitte LLP, and U.S. transportation, hospitality and services non-attest leader

Deloitte's "2024 Corporate Travel Report" is based on two Deloitte surveys. The first surveyed 104 U.S.-based corporate travel managers, executives with various titles and travel budget oversight, between May 16 and 18, 2024. The second survey, fielded between May 28 and June 3, 2024, reached 1,389 U.S.-based corporate travelers, 834 of which said they either oversee a travel budget or approve travel requests for their teams.

Connect with us on Twitter at @DeloitteUS or LinkedIn @EileenCrowley and @KateFerrara.

About Deloitte
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SOURCE Deloitte