Delivering Dynamic Linear Advertising to the Television Industry

AdGorilla Selects ATEME to Provide Managed Solution for Multichannel Video Programming Distributors

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Sep 22, 2014, 07:47 ET

DENVER, Sept. 22, 2014 /PRNewswire/ -- (SCTE/Cable-Tec Expo, Colorado Convention Center, AdGorilla Booth #1000) – As with many markets, digital is changing everything, including television advertising. When AdGorilla, a leading company in providing advanced, dynamic advertising insertion solutions to video content providers, needed to manage the daily encoding of advertising content, it turned to ATEME for its TITAN software to enhance the managed services it provides to its clients. Learn more at CableTec Expo at AdGorilla's booth #1000.

To respond to the new advances in addressable ad insertion, AdGorilla chose ATEME to enhance its managed services with future-proof, industry-leading video transcoding solutions.

The future of television advertising – Multichannel video programming distributors (MVPDs) look to AdGorilla for its advanced advertising solutions, including dynamic linear and video-on-demand advertising, TV Everywhere addressable ad insertion and single-box linear ad insertion. The company understands that this is key to helping the television industry maintain its place as the leader of effective consumer marketing.
TITAN selected for best-in-class encoding solution – As a service provider to the MVPD and broadcast industry, AdGorilla selected ATEME's TITAN platform to manage its daily encoding of advertising content. The company also incorporated the ATEME software into its technical platform to facilitate transcoding of video streams within both cable and broadcast television installations of the company's Black Widow Spyder™ advanced advertising solution. Learn more at http://adgorilla.com/adgorillas-black-widow-spyder/.
Improving video quality and bandwidth efficiency – ATEME's TITAN File is a multi-codec/multi-format file-based video transcoding software that delivers improved video quality and bandwidth efficiency of content delivery over managed networks and the Internet, to any device such as UHDTV, TV, smartphone, tablet, PC or Web player. For additional information visit http://ateme.com/en/products/Transcoders/KFE.

Dan Ryan, CEO and founder of AdGorilla, said:
"AdGorilla is at the forefront of video and advertising technology for the cable and broadcast television markets and we looked to ATEME who, like AdGorilla, is developing advanced products in the video space. We are excited to integrate the TITAN solution into the products and services we offer our clients."

About ATEME:
ATEME is a global leader in advanced video compression solutions for the broadcast industry and a world leading provider of HEVC, MPEG-4 / H.264 and MPEG-2 bandwidth efficient compression technology. ATEME encoding solutions are deployed widely for broadcast contribution links, distribution, multi-screen live streaming, OTT and VOD applications. More information is available at www.ateme.com.

About AdGorilla:
AdGorilla is a vertically integrated company focused on the advertising sales and video delivery market space. Its market leading next generation solution allows cable and broadcast operators to maximize their opportunities across the advertising and content landscape with the most flexible and technologically advanced approach to advertising insertion, alternative content replacement as well as digital television, with dedication to client focused needs as well effective ROI pricing. www.adgorilla.com

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SOURCE ATEME