Delight Drivers Of the Best Global Brands Uncovered By a New Strativity Study

HACKENSACK, N.J., Sept. 13, 2012 /PRNewswire/ -- Strativity Group announces today the release of a new study exploring the best of the world brands in delivering superior customer experiences.  The study focused on the most demanding segment in the market, affluent customers, and how the brands that serve them perform.

"Every company competes today with brands that spoil and delight their customers.  To assume that customers judge vendors only against their industry is deceptive and unrealistic" said Lior Arussy Strativity Group President, "Vendors must understand the true customer's mindset in the context of the best of the world brands that shape and heighten customers' expectations."

About the study

The study included 300 affluent customers households with average annual income of $150,000 or above and 300 affluent customers households with annual income $250,000 or above.

Participants were asked to rank their preferred brands in the following categories – hospitality, luxury automotive, airlines, retail and entertainment.  Following the selection of the top brands, respondents were asked to rank 25 Delight Drivers™ by importance and satisfaction.

Who are the best brands of the World?

The following brands were selected as the best in their respective categories

• Automotive – Porsche
• Retail – Wegmans
• Hotels - Four Seasons and Mandarin Oriental
• Credit Cards – Amex Centurion
• Airlines – Emirates
• Jewelry – Henry Winston
• Others – Morton's

Consistently across the brands, four core Delight Drivers™ emerged.  In order of importance, the following Delight Drivers™ were cited by affluent customers as the reasons for their selection of the above brands as best of the world.

1. The brand delivers unparalleled service
2. The service provided differentiated the brand
3. The brand often exceeds my expectations
4. The brand always resolves problems with me in mind

To obtain the full report contact Strativity at [email protected] or +1 201 808 8500

About Strativity Group, Inc.
Strativity Group, Inc. is a global customer experience research and transformation firm Founded 10 years ago, Strativity Group has successfully completed more than 150 projects worldwide. These projects have impacted over 200 million customers and 350,000 employees.

Strativity Group, Inc. works with both Global 2000 companies as well as emerging businesses around the world. Our clients include Royal Caribbean, MasterCard, Iron Mountain, Nokia, Computer Associates, SAP, American Management Association, Seagate, Honeywell, Siemens, Dimension Data, FedEx, CATIC, OptumRx, University of Pennsylvania, Gaylord Hotels, BCBS Minnesota, Procure, Capital One, Wyeth, Sage, Herbalife, Akibia, National, Lockheed Martin, Crown Plaza Hotels & Resorts and Nordea.

SOURCE Strativity Group, Inc.