Del Monte Goes Pink in Support of Safe & Sound 2015

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Oct 22, 2015, 01:00 ET

DUBAI, UAE, October 22, 2015 /PRNewswire/ --

For the 5^th year in a row, Del Monte® is an active sponsor of the Safe & Sound Burjuman Breast Cancer Awareness programme. Being one of the biggest and most comprehensive campaigns related to the cause, Safe & Sound already has a 15 year history. Over the years, the campaign has reached millions of women and families with the key message of 'early detection saves lives'.

Del Monte Goes Pink in Support of Safe and Sound 2015 (PRNewsFoto/Del Monte) (PRNewsFoto/Del Monte)

Del Monte Logo (PRNewsFoto/Del Monte)

(Logo: http://photos.prnewswire.com/prnh/20150203/728049-a )

(Photo: http://photos.prnewswire.com/prnh/20151020/278627 )

Throughout October, Del Monte® is playing a major role in the campaign with adverts on product packaging, social media, as well as spreading awareness among employees and business partners.

Youssef Zakharia, Del Monte® Vice-President, said: "We are proud to be sponsoring such an important cause. With our "Eat Healthy, Live Healthy" initiative, we support proper nutrition and healthy lifestyles that can help reduce the risk of cancer and other diseases. It seems natural for us to contribute to such a cause, as raising awareness of breast cancer early detection directly contributes to saving lives."

This year, a special app has been created for the Safe & Sound Walkathon, whereby participants taking place will be able to track the progress of their walk/run. The app also gives the chance to support the cause by directly donating to Al Jalila Foundation and Breast Friends via the app's built-in payment gateway.

Del Monte® will be present at a major event at Kite Beach on October 30^th with the same objective of raising awareness. Support the cause by joining Del Monte®

About Fresh Del Monte Produce Inc.

Fresh Del Monte Produce Inc. is one of the world's leading vertically integrated producers, marketers and distributors of high-quality fresh and fresh-cut fruit and vegetables, as well as a leading producer and distributor of prepared food in Europe, Africa, the Middle East and the countries formerly part of the Soviet Union. Fresh Del Monte markets its products worldwide under the Del Monte® brand, a symbol of product innovation, quality, freshness and reliability for more than 100 years.

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SOURCE Del Monte