DEKALB® Celebrates 100 Years of Performance, Innovation and Customer Service in 2012

ST. LOUIS, Jan. 19, 2012 /PRNewswire/ -- Tomorrow marks an exciting milestone for DEKALB®, one of the nation's leading corn brands. On Jan. 20, 1912, a group of 11 northern Illinois farmers, bankers and county officials laid the foundation for the DEKALB brand, establishing a legacy of industry-leading performance and innovative firsts.  Those same founding principles are still upheld today, and exactly 100 years later, DEKALB remains committed to providing farmers with the highest-quality corn genetics to get the most out of every acre.

On Jan. 20, 2012, DEKALB officially starts its 100th anniversary celebration and invites farmers and dealers to join in the festivities all year long.

"DEKALB is proud to celebrate 100 years of service to the agricultural industry," says Jason Hoag, DEKALB Marketing Lead. "We are very appreciative of the support of generations of farmers and DEKALB dealers who have helped the brand reach this historic milestone."

The DEKALB brand invites farmers and dealers to participate in an exciting lineup of 100th anniversary celebrations, such as:

• DEKALB 100th Anniversary Bike Auction– Kicking off the 100th anniversary with a roaring start, the DEKALB 100th Anniversary Bike Online Auction goes live on the web Jan. 20, at 8 a.m. CST. The commemorative bike, built by Paul Jr. Designs of Discovery Channel's "American Chopper – Senior vs. Junior," features historic references, including an antique board-tracker design, nickel plating and the famed DEKALB winged ear logo. The auction will run through April 1, with the winning bidder being presented the bike at the 2012 Farm Progress Show in Boone, Iowa. All proceeds will go to the American Red Cross.  Leading up to the Farm Progress Show, the bike will continue its tour across the country, stopping at various industry events.  For auction and tour details, visit www.dekalb.com/100.
• DEKALB 100 Microsite – For information on the entire 100th anniversary effort, the DEKALB 100 microsite, www.dekalb.com/100, is live and full of history unique to the DEKALB brand. Stop by to browse the historic timeline, "winged-ear" illustration gallery, online store to buy commemorative 100th anniversary gear, the "Stay Updated" tab for a live RSS feed of media coverage or the "Scholarship" tab to experience the DEKALB brand's commitment to ag youth.

For more information about DEKALB, farmers can contact their local DEKALB dealer, visit http://www.DEKALB.com and follow its business on http://www.facebook.com/DEKALB.

About Monsanto Company

Monsanto Company is a leading global provider of technology-based solutions and agricultural products that improve farm productivity and food quality. Monsanto remains focused on enabling both small-holder and large-scale farmers to produce more from their land while conserving more of our world's natural resources such as water and energy. To learn more about our business and our commitments, please visit: www.monsanto.com. Follow our business on Twitter® at www.twitter.com/MonsantoCo, on Facebook® at www.facebook.com/MonsantoCo, or subscribe to our News Release RSS Feed.

DEKALB® and Monsanto and Vine Design® are registered trademarks of Monsanto Technology LLC. ©2012 Monsanto Company.

SOURCE Monsanto Company

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