Degree's Outdoor Advertising Campaign Freshens Up America

NEW YORK, April 27 /PRNewswire/ -- In April 2010, Unilever-Degree unleashed a refreshingly pleasant out-of-home campaign placed through the Chicago office of Kinetic Worldwide. The ads "bloomed" in multiple U.S. cities including Baltimore, Washington DC and New York and targeted active women by displaying their new line of scented deodorant and body spray.

The street advertising campaign blanketed Baltimore City with a brilliant bouquet of floral shelter concepts including three shelter dominations enveloped in eye-catching floral enhancements. One of the shelter displays featured a 3D showcase of flowers. The client also saturated the city with 12 lenticular (motion printing) shelter panels showing two different images of floral scents and the Degree deodorant brand. From the start of the campaign, pedestrians were interested in the springtime floral decor and stopped at the shelter to view the exhibit. 

Degree has also posted various Station Dominations in other markets. Washington DC Ad Dominations were run in Government Station, as well as New York outdoor advertising campaigns in Grand Central Station and Penn Station. Their Penn Station domination featured a "street-team" who was on hand during the first few days of the campaign to hand out samples of the product to commuters.

About CBS Outdoor

CBS Outdoor, a division of CBS Corporation (NYSE: CBS.A and CBS), is one of the largest out-of-home media companies in the Americas (United States, Canada, Mexico and South America), and has a major presence across Europe in the United Kingdom, Ireland, France, Italy, the Netherlands, Spain and China. With both traditional outdoor and transit properties, this division gives advertisers both breadth of coverage across vast geographies and depth of coverage, providing multiple media opportunities in key markets. For more information, visit https://www.cbsoutdoor.com.

About Kinetic Worldwide

Kinetic is the global leader in understanding how brands can connect with people's lifestyles and the environments they engage with. Kinetic's expertise and insight helps deliver solutions for clients that achieve ambitious brand and marketing goals. Kinetic delivers wide-ranging specialist expertise through its complementary service divisions including Joule, Aviator, Target Health, Destination Media Group, Kinetic People, Kinetic Intelligence, Zone and Hi Resolution. Kinetic employs over 900 professionals across 42 offices including the UK and US.  The agency has global billings of US$4.4 billion. Visit http://www.kineticww.com.

SOURCE CBS Outdoor

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