Defrost, Heat & Serve...Frigidaire Helps Busy Families Conquer The Nightly Dinnertime Dilemma

CHARLOTTE, N.C., Feb. 20, 2013 /PRNewswire/ -- From stews and soups to hearty casseroles, make-ahead meals are all the rage, especially among families scrambling to get a home-cooked meal on the table.  But when refrigerator real estate is at a premium, what's a prolific cook to do?

Now, Frigidaire, iconic American appliance maker, is teaming up with make-ahead meal expert Kristina Vanni to give time-pressed families everywhere the chance to win the ultimate accessory for the daily meal time grind – the Frigidaire Convertible Freezer/Refrigerator.  Unlike other models, the Frigidaire Frost Free 17 Cu. Ft. Convertible Freezer/Refrigerator converts – with the flip of a switch – into a stand-alone refrigerator, giving families the convenience of an extra refrigerator to handle their leftovers or freezer space to store more than a week's worth of ready to heat and eat meals.

On February 20^th between 2 – 3 PM EST, consumers who follow @Frigidaire and join the "Fab Frozen" Twitter Party using #FabFrozen will be entered for the chance to win.  During the party, participants will be able to ask @KristinaVanni and @Frigidaire a variety of make ahead meal-related questions from recipes to freezer-friendly meal options.

"A stand-alone freezer means dinner is done – and there's no better feeling when you know you can feed your family a delicious meal at a moment's notice," said Vanni.  "That's why having a stand-alone freezer has gone from 'nice to have' to necessity.  Frigidaire has really tapped into what it takes to help families cut costs and add convenience, making home life easier and more efficient."

The addition of a stand-alone Frigidaire freezer to the home also provides families with new ways to approach grocery shopping.  According to a recent report on consumer shopping habits, nearly half of today's families buy in bulk for the cost-savings^[1]; however, many may not be taking full advantage of the benefits of buying in bulk due to lack of freezer storage at home.  Owning a stand-alone freezer means additional space, especially for those items that are meant to be kept for the long term, helping families take advantages of bulk purchases and reducing grocery bills and time spent on trips to the grocery store.

Frigidaire Freezers, such as the Frigidaire Frost Free 17 Cu. Ft. Convertible Freezer/Refrigerator, come with other great product features that help solve the many space, time, and convenience challenges that busy moms and their families face every day.  "At Frigidaire, we strive to make innovative household appliances that help families accomplish their everyday tasks more quickly and efficiently," says John Weinstock, Vice President – Brand Marketing for Electrolux.  "We know that cooking extra portions and freezing the rest can mean having at least one or two meals ready to go during the week, a time saver for busy moms.  That's why we think the Frigidaire Convertible Freezer/Refrigerator will become a must-have appliance for so many families."

Other key features of the Frigidaire Frost Free 17 Cu. Ft. Convertible Freezer/Refrigerator include:

• From bins to baskets, Frigidaire freezers provide flexible storage options with Store-More™ Adjustable Door Bins to fit everyone's needs.
• Frost Free automatic defrost means this is a low maintenance freezer model that is easy for moms to care for. 
• Frigidaire Freezers are proudly designed, built, and engineered in the U.S.A.

Frigidaire has been a centerpiece of American households for generations and is committed to delivering innovations that revolutionize home life.  As featured in the latest Frigidaire advertising campaign, the brand's latest innovation builds upon a heritage of more than 90 years of legendary innovation, which includes the first electric household refrigerator, the first freezer, the first free-standing 30" electric range and the first room air conditioner.

Retailing for $869, this Frigidaire Convertible Freezer/Refrigerator is available nationwide.  Visit www.Frigidaire.com to find a local retailer as well as more information about Frigidaire freezers and home appliances. 

About Frigidaire
Frigidaire® has been designed to help families make the most of their time and space with high-performing, easy-to-use appliances with time-saving features.  Visit www.frigidaire.com for more information.

^[1] Mintel: The Budget Shopper - US, June 2012

Contact:
Larissa Lee
[email protected]
212-445-8329

SOURCE Frigidaire

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