DEFLEXION™ Technology From Dow Corning Launches New Footwear Material

MIDLAND, Mich., Jan. 23, 2012 /PRNewswire/ -- DEFLEXION™ brand from Dow Corning, a global leader in silicone-based technology, announced the launch of their new footwear material. The patent-pending silicone-based impact protection textile can now be incorporated into a variety of footwear to effectively distribute and reduce peak plantar pressures providing comfort and cushioning in a thin and lightweight form.

By removing pressure from sensitive areas, insoles made with DEFLEXION™ technology provide the user with additional comfort and improved cushioning.  "High plantar foot pressure is a significant factor in many types of lower limb injury," said Andrew James, Clinical Director at ACE Feet in Motion, who joined the research to apply DEFLEXION™ materials into shoe insoles. "Podiatrists are often asked to provide a means of reducing the pressures under the foot.  DEFLEXION™ technology is, to date, the most efficient material I have used for this purpose."

DEFLEXION™ insole technology will be launched at the ISPO Munich conference at the New Munich Trade Fair Centre in Germany January 29 to February 1, 2012.  James will be present on Sunday, January 29 and Monday, January 30 when he will be providing foot scans and the opportunity to experience DEFLEXION™ insole technology in your shoes. He will be giving presentations on the benefits of DEFLEXION™ footwear technology on Sunday, January 29 at 2 p.m. and Monday, January 30 at 2 p.m.

The DEFLEXION™ brand booth will be located in Hall C2, stand C631; stop by to visit and learn more about the new DEFLEXION™ footwear technology and impact protection materials. 

About DEFLEXION™ technology from Dow Corning

DEFLEXION™ technology from Dow Corning (deflexiontechnology.com) offers a range of impact-protection technologies that allow for the easy creation of high-performance protective apparel and equipment. DEFLEXION™ technology focuses on providing comfort, enhanced fit, and freedom of movement. Also, due to the unique stability of silicones, DEFLEXION™ technology can provide performance over a broad range of temperatures. Products using DEFLEXION™ materials are able to achieve a high level of performance when cold, hot and wet, while remaining comfortable to wear. DEFLEXION™ technology was selected as one of the most innovative fabrics of 2010 by Future Materials in their annual "FM 100" article, which ranks the year's most innovative materials. DEFLEXION™ technology was also selected by Design News as a finalist for its 2011 Golden Mousetrap Awards. For more information, please visit: deflexiontechnology.com.

About Dow Corning

Dow Corning (dowcorning.com) provides performance-enhancing solutions to serve the diverse needs of more than 25,000 customers worldwide. A global leader in silicones, silicon-based technology and innovation, Dow Corning offers more than 7,000 products and services via the company's Dow Corning® and XIAMETER® brands. Dow Corning is a joint venture equally owned by The Dow Chemical Company and Corning, Incorporated. More than half of Dow Corning's annual sales are outside the United States.

DEFLEXION™ is a registered trademark of Dow Corning Corporation.

SOURCE Dow Corning

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