Definition 6 Wins Top Honors at the Atlanta ADDY® Awards for Coca-Cola and VeriFone PAYware Mobile

ATLANTA, Feb. 18, 2011 /PRNewswire/ -- Definition 6, a unified marketing agency, was awarded with top honors at the Atlanta ADDY® awards, securing three in total, including 'Best in Show' and a Gold ADDY® for Coca-Cola's 'Happiness Machine' video, and a Bronze ADDY® for VeriFone's PAYware mobile campaign.  The awards celebrate creative excellence in advertising and were distributed in a ceremony last night held at Turner Field.

The Coke "Happiness Machine" video won the gold ADDY® in the category of interactive multimedia for consumers, as well as the night's top honor for 'Best in Show.'  This highly successful viral video launched early last year, featuring students on a college campus receiving "doses" of happiness in the form of multiple cans of soda, balloon animals and a six-foot sub from a regular looking vending machine.  This video has received over 3 million views on YouTube and can be viewed here http://www.youtube.com/watch?v=lqT_dPApj9U.

VeriFone's PAYware mobile site took home the bronze ADDY® in the category of interactive media, mobile marketing.  The mobile site was created to allow micro-merchants like photographers, dog walkers, painters, artists, local delivery and many others to take payments on their iPhone, seamlessly and in compliance with PCI (Payment Card Industry) guidelines.  The site also included streaming video (HTML5) and enabled VeriFone to secure a position as a mobile payment leader.

"We are extremely proud to work with top brand marketers to produce award-winning campaigns," says Michael Kogon, Chief Executive Officer, Definition 6.  "To be able to produce high caliber work for both B2B and B2C clients speak to the talented staff, as well as the creative process, we have at Definition 6."

The ADDY® Awards Competition is a three-tiered national competition conducted annually by the American Advertising Federation. The ADDY® Awards Competition is the advertising industry's largest and most representative competition for creative excellence.

ABOUT DEFINITION 6

Definition 6 is a Unified Marketing Agency that creates brand experiences that unite brands and people in motion. Through imagination, innovation and insight, we execute ideas that deliver continued value across all brand interactions. Since 1997, Definition 6 has been helping clients redefine brand experiences by unifying the disciplines of marketing and technology.

With offices in Atlanta and New York, Definition 6 supports a fast-growing client base that includes The Coca-Cola Company, HBO, La Quinta Inns & Suites, VeriFone, Cox Enterprises, Nickelodeon, Mitsubishi and Cinnabon. For more information on Definition 6's Unified Marketing Services, or to learn more about the agency's award-winning work, please visit http://www.definition6.com.

SOURCE Definition 6

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