Definition 6 Joins American Association of Advertising Agencies (4As)

ATLANTA, July 13 /PRNewswire/ -- Definition 6, an integrated interactive agency, today announced it has been approved as a member of the American Association of Advertising Agencies, better known as the 4As. The 4As is the national trade association of the advertising agency business, consisting of nearly 2,000 of the most successful advertising agencies in the country.

"4As is the leading advertising agency organization in the world, known for its high standards for membership," said Chris Thornton, Chief Marketing Officer of Definition 6. "We are very pleased to be admitted as one of 4A's latest members, joining the ranks of the world's leading advertising agencies."

Definition 6 has joined the 4As as part of its ongoing expansion as a national integrated interactive agency, which includes expanding the capabilities of its media planning and management operations.

"With our deep roots in technology and interactive marketing, a lot of people don't realize how much brand planning we do," said Thornton. "As a full-service digital agency, branding is a significant component to our clients' programs. Membership in the 4As helps us reinforce the full range of our planning and marketing services, as well as provide additional research and analytics to help us continue to create highly relevant, targeted campaigns for our clients."

4As members have access to an abundance of helpful information and resources through all departments within the 4As. Members can offer their clients expanded or improved services through these resources, ranging from research services and peer groups, to professional development and advertising-related databases.

"As we continue to help clients manage multi-million dollar media budgets, 4As membership is yet another resource that can help us exceed clients' expectations," adds Thornton. "4As provides a wide-range of professional development and research resources that will help our teams continue to develop and work more efficiently on behalf of clients."

About the 4As

4As is the national trade association of the advertising agency business. The 1,196 member agency offices it serves in the United States employ 65,000 people, offer a wide range of marketing communications services, and place 80 percent of all national advertising. The management-oriented association helps its members build their businesses, and acts as the industry's spokesman with government, media, and the public sector. For more information, please visit http://www.aaaa.org.

About Definition 6

Definition 6 is an integrated interactive agency that creates immersive brand experiences that drive business results. Definition 6 collaborates with clients to help them create innovative and measurable customer experiences across all media channels, leading strategy and creativity with insight and imagination. From eCommerce and website design, to rich media and interactive marketing applications, Definition 6 helps clients such as The Coca-Cola Company, VeriFone, Cox, La Quinta Inn & Suites, Cinnabon, Wendy's/Arby's Group to bridge the gap between marketing and technology. For more information, visit: http://www.definition6.com. 

SOURCE Definition 6

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