Defining Clear Business Goals When Developing a Content Marketing Strategy

NEW YORK, May 2, 2013 /PRNewswire/ -- While small business marketers are allocating more and more marketing dollars to their content marketing initiatives, without having a concrete strategy in place the effort and money spent might be all for naught.

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In an effort to help small businesses clearly define their content marketing strategy, founder of the Content Marketing Institute, Joe Pulizzi, elaborates on a number of possible business goals that should be considered before creating any further content. In the most recent article on PR Newswire's PR Toolkit, "Content Marketing: Starting with Why," Pulizzi gets back to basics and explains how establishing content marketing objectives early on can help increase revenue, lower expenses and have overall happier customers.

To read the complete article, visit http://bit.ly/Yp7rmL.  

PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire                                   

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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