Defining Clear Business Goals When Developing a Content Marketing Strategy

NEW YORK, May 2, 2013 /PRNewswire/ -- While small business marketers are allocating more and more marketing dollars to their content marketing initiatives, without having a concrete strategy in place the effort and money spent might be all for naught.

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In an effort to help small businesses clearly define their content marketing strategy, founder of the Content Marketing Institute, Joe Pulizzi, elaborates on a number of possible business goals that should be considered before creating any further content. In the most recent article on PR Newswire's PR Toolkit, "Content Marketing: Starting with Why," Pulizzi gets back to basics and explains how establishing content marketing objectives early on can help increase revenue, lower expenses and have overall happier customers.

To read the complete article, visit http://bit.ly/Yp7rmL.  

PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

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