Deer Consumer Products, Inc. to Showcase the Latest Product Innovations at the Canton Fair, Reports Strong Sales Momentum in Q1/2011

NEW YORK, April 4, 2011 /PRNewswire/ -- Deer Consumer Products, Inc.(Nasdaq: DEER) (website: http://www.deerinc.com/), one of the world's largest vertically integrated branded and ODM/OEM manufacturers of small home and kitchen appliances marketing to both global and China domestic consumers, announced today that the Company will showcase some of its latest product lines from April 15 to April 19, 2011 at the Canton Fair, China's premier sourcing and product expo in Guangzhou.

Held each April and October, the Canton Fair is the largest biannual trade fair in China. DEER will participate in the trade show and present its latest product innovations in small household kitchen appliances to its typically export oriented global customers.

DEER reports significant growth momentum experienced during its normal course of business in the first quarter ended March 31, 2011. As previously mentioned in the Company's press release announcing its 2010 financial results, DEER anticipates reporting strong first quarter 2011 sales.

About Deer Consumer Products, Inc.

Deer Consumer Products, Inc. (Nasdaq: DEER) (website: www.deerinc.com/) is a NASDAQ Global Select Market listed U.S. company with its primary operations in China. Deer has a 17-year operating business as well as a strong balance sheet. Operated by Deer's founders and supported by more than 100 patents, trademarks, copyrights and approximately 2,000 employees, Deer is a leading designer, ODM/OEM manufacturer and global marketer of quality small home and kitchen electric appliances and certain personal care products. Deer's product lines include blenders, juicers, personal care products and a large variety of other home appliances designed to make modern lifestyles easier and healthier. With a global network of brand name customers and a rapidly expanding China domestic market footprint, Deer has enjoyed rapid growth in revenues and earnings in recent years.

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SOURCE Deer Consumer Products, Inc.

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