Deer Consumer Products, Inc. Initiates Non-Deal U.S. Road Show Through Wells Fargo Securities

NEW YORK, Sept. 20 /PRNewswire-FirstCall/ -- Deer Consumer Products, Inc. (Nasdaq: DEER) (website: http://www.deerinc.com/), one of the world's largest vertically integrated branded and ODM/OEM manufacturers of small home and kitchen appliances marketing to both global and China domestic consumers, announced today that the Company has initiated a week long non-deal road show across multiple U.S. cities through Wells Fargo Securities ("Wells Fargo").  

Deer's senior management will be traveling with Wells Fargo's sales force meeting with their investment clients. The well received meetings are with some of the largest U.S. mutual funds and other large institutional investors. Deer appreciates Wells Fargo for its efforts and looks forward to a productive non-deal road show with Wells Fargo.

Deer's fiscal 3rd quarter ends on September 30, 2010. Deer announced during its Q2 earnings release that the Company anticipates reporting record earnings in the 2nd half of 2010. The 3rd quarter is historically Deer's strongest quarter in a year.  

Deer's latest corporate PowerPoint is available at the Company's website: www.deerinc.com

Deer is a direct beneficiary of China's economic growth and rising consumer wealth:

The emerging market of China has been an excellent source of growth for the appliances sector. As the Chinese population becomes more affluent, they are increasingly looking to embrace the luxuries and conveniences of the more modern western world. Deer provides quality and essential household products that directly improve the lifestyles of the 1.4 billion Chinese consumers. Deer's growing and extensive domestic market distribution channels well position the Company as a direct access to China's wealthier and expanding consumer markets.

About Deer Consumer Products, Inc.

Deer Consumer Products, Inc. (NASDAQ: DEER; website: http://www.deerinc.com/) is a NASDAQ Global Select Market listed U.S. company with its primary operations in China. Deer has a 15-year operating business as well as a strong balance sheet. Operated by Deer's founders and supported by more than 103 patents, trademarks, copyrights and approximately 2,000 employees, Deer is a leading designer, ODM/OEM manufacturer and global marketer of quality small home and kitchen electric appliances. Deer's product lines include blenders, juicers, soy milk makers and a large variety of other home appliances designed to make today's lifestyles simpler and healthier. With more than 100 global clients/branded products such as Black & Decker, Ariete, Disney, Toastmaster, Magic Bullet, Back to Basics, Wal-Mart, and a rapidly expanding China domestic market footprint, Deer has enjoyed  triple-digit growth in revenues and earnings in the recent years.

Safe Harbor Statement

All statements in this press release that are not historical are forward-looking statements made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. There can be no assurance that actual results will not differ from the company's expectations. You are cautioned not to place undue reliance on any forward-looking statements in this press release as they reflect Deer's current expectations with respect to future events and are subject to risks and uncertainties that may cause actual results to differ materially from those contemplated. Potential risks and uncertainties include, but are not limited to, the risks described in Deer's filings with the Securities and Exchange Commission.

SOURCE Deer Consumer Products, Inc.