Decision Resources Group Expands Product Sales in Latin America through Strategic Alliance with Close-Up International

BURLINGTON, Mass., March 14, 2016 /PRNewswire/ -- Decision Resources Group (DRG) today announced that it has formed a strategic alliance with Close-Up International (CUI), a global leader in prescription audits and leading provider of sales data audits in Latin America's principal countries. Through CUI, DRG will expand its international footprint by offering to Latin American customers its insights and data products, including its best-in-class pharmaceutical market assessment research products. In turn, CUI will leverage DRG's offerings to complement and enhance the quality of services that it provides to its clients worldwide.   

Stephen Silvestro, Executive Vice President, Global Life Science Product Sales at DRG said, "DRG views Latin America as a key strategic region with significant opportunities for the breadth of our solutions and services. This alliance further strengthens DRG's global presence, enabling us to provide a stronger solution to our clients by empowering them with richer data and toolsets to make more formidable decisions."

Norberto Bonaparte, Founder and CEO of CUI added, "This partnership will align our teams and solutions to provide the highest levels of support and service for our global clients. We are honored to have an alliance with DRG and, together, solve our customers' most pressing issues."

About Decision Resources Group

DRG, a subsidiary of Piramal Enterprises Ltd., offers best-in-class, high-value data, analytics and insights products and services to the healthcare industry, delivered by more than 900 employees across 15 offices in North America, Europe and Asia. DRG provides the Life Sciences, Provider, Payer and Financial Services industries the data, tools, insights and advice they need to compete and thrive in an increasingly complex and value-based marketplace. decisionresourcesgroup.com.

About Close-Up International

CUI for more than 45 years has been a leading supplier of prescription data in Latin America and provider of SFA/CRM solutions specifically developed to the pharmaceutical market in more than 30 countries worldwide. The company also supplies high quality sales data audits to Brazil, Argentina, Colombia, Ecuador and Mexico (through a strategic alliance), and soon will be offering the audits to other countries in Latin America. CUI is the first creator of prescription data audits and is renowned for the quality of its services and innovative products portfolio. close-upinternational.com

About Piramal Enterprises Ltd.
Piramal Enterprises is one of India's large diversified companies, with a presence in the healthcare, financial services and information management sectors. In the healthcare space, PEL is one of the leading custom manufacturing players globally, has a presence in the global critical care segment with a portfolio of inhalation and injectable anaesthetics, and its OTC business is ranked no. 7 in India. PEL also has a strong presence in the Financial Services space in India, principally investing in sectors such as Real Estate and Infrastructure, and has strategic equity investments in Shriram Group, a leading financial services conglomerate of India. PEL acquired DRG in 2012 as the cornerstone of its entry into the global information management industry. piramal.com 

For more information, contact:

SHIFT Communications 
Jennifer Toole 
[email protected] 
617-779-1828

SOURCE Decision Resources Group

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