Decibel Accelerates UK Positioning with Launch of its General Admission and Standard Issue Brands in Partnership with Hilltop Leaf

CALGARY, AB, Oct. 8, 2026 /PRNewswire/ -- Decibel Cannabis Company Inc. (the "Company" or "Decibel") (TSXV: DB) (OTCQB: DBCCF), a leading Canadian branded cannabis company with a growing international platform, is pleased to announce that it continues to expand its brands globally, and has entered into a brand licensing agreement with Hilltop Leaf Ltd. ("Hilltop") for the launch of its flower portfolio in the United Kingdom.

Highlights

• Granted a limited license over its Canadian industry-leading brands General Admission and Standard Issue to Hilltop in the UK
• The expansion reflects further development of Decibel's international platform, demonstrating its commitment to building globally recognized brands and a diversified revenue stream with trusted partners
• Launching initial portfolio of fifteen General Admission and Standard Issue product lines, alongside six Hilltop Leaf branded product lines in Q4 2026
• Exporting finished, packaged medical products to the UK, enabled by an end-to-end EU GMP qualified supply chain as both companies comply with the strict regulations required for the supply of medical-grade, quality-assured CBPMs into the UK market
• Underpins Decibel's international expansion strategy

Kris Newell, Chief Operating Officer of Decibel commented:

This partnership brings together two teams with a shared commitment to quality and consistency. Decibel has built General Admission into one of Canada's most recognized cannabis brands and Standard Issue as one of the fastest-growing, while Hilltop has established itself as a trusted partner to prescribers and patients across the UK medical market with its EU GMP supply chain. We look forward to working together to broaden both companies' portfolios over time as the UK market continues to develop.

Hamish Clegg, Chief Executive Officer of Hilltop Leaf commented:

After several years doing business together, we are excited to be working even closer with Decibel. Our shared values, as well as mutual focus on quality assurance and planning, have naturally made us grow closer. By pairing our brands, EU GMP supply chain and established UK platform we expect to bring a quality-assured, consistent and differentiated portfolio to meet the fast-growing demands from UK patients. 

About Decibel

Decibel is a consumer-focused cannabis company with a strong foundation in the Canadian adult-use market, built on leading brands including General Admission, Qwest and Standard Issue. The Company focuses on disciplined innovation, consistent product quality and strong brand execution. Alongside its leadership position in Canada, Decibel is a significant and growing participant in international cannabis markets. Decibel operates a processing and manufacturing facility in Calgary, Alberta, a cultivation facility in Battleford, Saskatchewan, and an EU GMP licensed cultivation and processing facility in Chatham, Ontario.

About Hilltop

Hilltop Leaf Ltd. is a leading UK pharmaceutical cannabinoid company and GMP-certified importer and distributor, supplying cannabis-based products for medicinal use to the UK medical market. Operating under a GMP certificate, Hilltop manages the importation and distribution of finished medical cannabis products, creating a fully compliant route to UK patients. Alongside its own branded portfolio, Hilltop works closely with prescribers, clinics and pharmacies across the UK to deliver consistent, high-quality products to patients.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this news release.

Information in this news release concerning Hilltop Leaf Ltd, including the "About Hilltop" description and the statements attributed to Hilltop's management, has been provided by Hilltop.

Forward Looking Information

This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable Canadian securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements.

In this news release, forward-looking statements relate to, among other things, the expected launch of the initial portfolio of General Admission, Standard Issue and Hilltop Leaf branded product lines in the United Kingdom, including the number of product lines and the anticipated Q4 2026 launch timing; the timing of the initial shipment; the expected development of the relationship with Hilltop; expectations with respect to the impact the license agreement will have on the Company's business; expectations regarding international markets and the Company's position therein; the Company's ability to grow its brands into new and innovative territories as well as product formats, variations and other business plans and expectations.

Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: satisfaction of all international regulatory requirements, including applicable product testing; risks relating to delays in obtaining, or failure to obtain, export permits or import licences; reliance on Hilltop as the Company's licensee and distributor in the UK; termination of the license agreement; and changes to UK regulation of cannabis-based products for medicinal use; other regulatory changes and impacts; capital requirements; global macro-economic events, conditions and factors; the ability to obtain and maintain licenses to retail cannabis products; review of the Company's production facilities by Health Canada and maintenance of licenses (including any amendments thereto) from Health Canada in respect thereof; future legislative and regulatory developments involving cannabis, international export rules and regulations; inability to access sufficient capital from internal and external sources, and/or inability to access sufficient capital on favourable terms; the labour market generally and the ability to access, hire and retain employees; general business, economic, competitive, political and social uncertainties; the satisfaction of conditions precedent under the Company's credit facilities; and the delay or failure to receive board, regulatory or other approvals, including any approvals of the TSX Venture Exchange, as applicable.

There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. Except as required by law, the Company assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

These forward-looking statements are made as of the date of this press release and the Company disclaims any intent or obligation to update any forward-looking statements, whether as a result of new information, future events or results or otherwise, other than as required by applicable securities laws.

SOURCE Decibel Cannabis Company Inc.