Decatur Earthmover Credit Union Selects Buzz Points to Offer Shop Local Loyalty and Rewards Program

DECATUR, Ill., April 1, 2015 /PRNewswire/ -- Buzz Points, a leader in connecting local businesses, community financial institutions and consumers through rewards, today announced that Decatur Earthmover Credit Union, a financial institution headquartered in Decatur, Illinois and serving members in DeWitt, Macon, Moultrie, Piatt and Shelby counties, has selected the Buzz Points merchant-funded loyalty program. Buzz Points is free for consumers and allows credit union members to earn rewards while supporting the local economy by using their debit cards for everyday shopping.   

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"Our primary mission as a member-owned financial cooperative is to build lasting relationships with the individuals we serve, and we believe that responsibility extends to fostering meaningful relationships with the local businesses and consumers that make up the fabric of our community," said Barry Schmidt, President of DECU. "Buzz Points supports our mission by rewarding our members for strengthening the local economy while empowering our independent business owners with the sophisticated marketing tools and mobile technologies they need to compete. As a locally-owned institution with deep roots in the region, we consistently strive to support the community and we see Buzz Points as a committed partner in that endeavor."

Buzz Points has created a new generation of loyalty rewards that works with community financial institutions and local businesses to engage mutual customers. DECU members can earn points by using their debit card whenever they shop, but they earn more points for shopping with local businesses. Buzz Points gives local businesses a turnkey marketing solution that provides the targeted marketing technologies they need to expand their market reach, attract new business and increase the loyalty of existing customers.

"Originally founded in 1956, DECU has a rich history of hard work and industry that extends to the more than 26,000 members across Central Illinois," said Dwayne Spradlin, CEO of Buzz Points. "DECU engages members and the community in meaningful ways, promoting financial security through educational seminars and supporting local charitable organizations with the DECU Charity of the Year program. By introducing Buzz Points, DECU is furthering its long-standing commitment to community by creating tangible connections between the consumers and businesses invested in the community's success."

Credit union members enrolled in the free program earn points automatically through debit card purchases that can be redeemed easily for gift cards, cash cards and donations to local non-profits using the Buzz Points web interface or mobile app that allows users to track, manage and redeem points. A continually expanding network of 40,000+ local businesses nationwide allows cardholders to shop locally, accrue points and redeem rewards wherever they are in the United States.

About Buzz Points, Inc.
Buzz Points, Inc. is the creator of the Buzz Points loyalty product suite, which connects consumers, local merchants and community financial institutions through social media engagement, targeted marketing and rewards. The Buzz Points program enables credit unions and community banks to generate greater non-interest income, increase transactions, reduce account attrition, drive new loans and attract new customers. Buzz Points provides additional revenue to financial institutions, increases existing consumer loyalty and supports local businesses by increasing their market reach and attracting new customers. For more information, visit www.buzzpoints.com.

Media Contact:
Susan Guerra
Thatcher+Co.
[email protected]
973-650-6555

SOURCE Buzz Points, Inc.

Related Links

http://www.buzzpoints.com

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