Debra Forman Named EVP and Director, Ketchum Digital

NEW YORK, CHICAGO and SAN FRANCISCO, July 14 /PRNewswire/ -- Ketchum, one of the world's leading public relations agencies, named Debra Forman executive vice president and director of Ketchum Digital. Forman most recently served as senior vice president and director of operations and creative development for Ketchum's Digital Content Shop in North America.

In her new role, Forman will work in partnership with Jonathan Kopp, partner and global director of Ketchum Digital, to set strategy, contribute to the development of emerging offerings, counsel on creative and strategic content of client projects, and support development of the staff's digital skill set. Forman joined Ketchum in 1998 with rich experience in creative development and management for several advertising agencies such as GSD&M Advertising, Bates U.S.A. and Chiat\Day.

"Debra has long been one of the driving forces behind the digital and creative growth at Ketchum, and we're thrilled to see her take on an expanded role in the continued development of our digital practice," said Ketchum Senior Partner Barri Rafferty, who oversees Ketchum Digital's worldwide business unit. "Debra's leadership, vision and innovative approach will continue to place our clients at the leading edge of digital work."

In addition to Forman's new role, Ketchum Digital recently added Joe Becker as vice president and group manager, digital strategy. Other recent appointments include Ben Foster as vice president and digital strategist, Chicago, and Tracy Sheridan as vice president and digital strategist in San Francisco.

"As we continue our strategy of embedding experienced digital expertise in offices across our global PR network, our clients will benefit immensely from the energy, enthusiasm and expertise provided by Debra, Joe, Ben and Tracy," Rafferty said.

Joe Becker brings to Ketchum more than 10 years of expertise in strategic marketing for corporate, consumer and digital media initiatives. He joins the agency from MWW Group, where he directed the social media practice. He previously held roles at Hill & Knowlton, Peppercom and IBM, after beginning his career in Washington, D.C., where he worked as a legislative aide and developed communications campaigns for Exxon Mobil. At Ketchum, Becker is responsible for strategically developing innovative digital and social media programs and building communities for branding and marketing initiatives.

Also recently joining Ketchum is Ben Foster, who serves as vice president and digital strategist in Chicago for Ketchum Midwest. Foster, who most recently served as senior strategy and content manager for social networking at Allstate, has been engaged in developing digital and social media strategies for key clients including ConAgra Foods, National Cattlemen's Beef Association and Kellogg Company. He is an integral member of Ketchum Digital's overall leadership team, with a focus on support for Ketchum Midwest on digital media, social media and mobile marketing campaigns.

Tracy Sheridan recently joined Ketchum West as vice president and digital strategist, based in San Francisco. As a member of the global Ketchum Digital leadership team, Sheridan brings a diverse background in digital technology and social and mobile media. Sheridan previously served as senior adviser at her social media and strategic marketing consultancy, Tracy Sheridan Inc.

About Ketchum

A communications innovator, Ketchum ranks among the largest global communications consultancies and leads the industry in the U.K. and continental Europe as Ketchum Pleon. With five global practices – Brand Marketing, Corporate, Healthcare, Food & Nutrition, and Technology – and specialty capabilities that include Access Communications (high- and consumer-tech PR), Concentric Communications (experiential marketing, events and meetings), MMG (clinical trial recruitment), Ketchum Global Research Network, Ketchum Sports & Entertainment, and Ketchum Pleon Change (change management and workplace communications), Ketchum leverages its marketing and corporate communication expertise to build brands and reputations for clients. For more information on Ketchum, a unit of Omnicom Group Inc. (NYSE: OMC), visit www.ketchum.com.  

SOURCE Ketchum

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